Amazon Header Bidding (AHB) is a suite of header bidding solutions offered by Amazon. It includes two main offerings: Unified Ad Marketplace (UAM) and Transparent Ad Marketplace (TAM). AHB is a great option for publishers who want to increase their ad revenue and improve their ad monetization strategy.
What is Amazon Header Bidding?
AHB is a server-to-server (S2S) header bidding solution that allows publishers to sell their ad space to multiple demand partners simultaneously. This increases competition among demand partners and drives up ad prices, resulting in higher ad revenue for publishers.
What are the benefits of Amazon Header Bidding?
There are many benefits to using Amazon Header Bidding, including:
• Increased ad revenue: AHB can help publishers increase their ad revenue by up to 20%.
• Improved ad monetization: AHB helps publishers to improve their ad monetization strategy by allowing them to sell their ad space to multiple demand partners simultaneously.
• Transparency: AHB is transparent, giving publishers full control over their ad inventory and the demand partners that have access to it.
• Flexibility: AHB is flexible and can be integrated with a variety of ad networks and supply-side platforms (SSPs).
How to use Amazon Header Bidding
To use Amazon Header Bidding, publishers need to:
• Create an Amazon Publisher Services (APS) account.
• Integrate AHB with their ad network or SSP.
• Set up their ad campaigns.
• Start serving ads.
Amazon Unified Ad Marketplace (UAM)
UAM is a server-to-server (S2S) header bidding solution that allows publishers to sell their ad space to a unified pool of demand partners, including Amazon and other third-party demand partners. UAM is a good option for publishers who want to increase their ad revenue and improve their ad monetization strategy without having to manage multiple integrations.
Amazon Transparent Ad Marketplace (TAM)
TAM is a server-to-server (S2S) header bidding solution that allows publishers to sell their ad space to a transparent pool of demand partners. TAM is a good option for publishers who want to have full control over their ad inventory and the demand partners that have access to it.
Tips for publishers using Amazon Header Bidding
Here are a few tips for publishers using Amazon Header Bidding:
• Choose the right solution: Choose the right AHB solution for your needs, depending on your goals and budget.
• Integrate AHB correctly: Make sure to integrate AHB correctly with your ad network or SSP to avoid any problems.
• Set up your ad campaigns carefully: Set up your ad campaigns carefully to ensure that you are targeting the right audience and that your ads are relevant to your content.
Amazon Header Bidding is a powerful header bidding solution that can help publishers increase their ad revenue and improve their ad monetization strategy. If you are looking for a way to boost your ad revenue, AHB is a great option to consider.
