Reach to grab revenue

Guide to Boosting Page RPM for Publishers

Hello, readers and curious minds! Today, we’ll talk about Page RPM, which stands for “Revenue per Mile” (despite the fact that it actually refers to money per thousand pageviews!). This term is essential for those who want to make money from their websites. So, if you’re wondering what Page RPM is and how you may make more money from your website, you’ve come to the right place!

What is Page RPM?

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Let’s pretend you own a lemonade stand. You get paid a specific amount for every 1000 glasses of lemonade sold. Except for websites, Page RPM works similarly. It tells you how much money you can expect to make from your website per 1000 page views.

The higher your Page RPM, the more money you make. As a result, it’s vital to aim for the highest Page RPM possible!

The Magic Formula: How to Calculate Page RPM

Calculating Page RPM is simple. All you need to know is how much money your website made and how many individuals visited your pages. You employ the following straightforward formula:

Page RPM = (Money Made / Page Views) x 1000

For example, if you earned $100 from 50,000 visitors to your website, your Page RPM would be $2.00.

Why Page RPM is Super Important

Page RPM is an excellent tool to determine how profitable your website is. It’s great if your Page RPM is increasing! It means you’re getting paid extra per 1000 pageviews.

But keep in mind that Page RPM is only one way to measure your accomplishment. It’s also vital to consider how many people click on your adverts and how much they will spend for each click.

Top 10 Strategies to Boost Your Page RPM

Now that you understand what Page RPM is and why it is important, let’s talk about how you can increase it! Here are ten pointers to help you boost your Page RPM:

1. Improve Ad Placement

It is critical to place your advertisements on your website. You want them to be visible, but you also don’t want to bother your visitors with too many adverts. Experiment with different ad sizes, placements, and formats to see what works best for your website.

2. Choose the Best Ad Formats and Sizes

There are many different types of ads, including display ads, text ads, and video ads. Visitors may find video ads particularly appealing, and they can help you earn more money. Test various ad combinations to find the perfect fit for your page.

3. Concentrate on Content Quality

The higher the quality of your content, the more probable it is that people will visit your website and interact with your adverts. High-quality content is essential for attracting and retaining visitors, which can boost your Page RPM.

4. Improve Website Speed

Nobody enjoys a slow website! Compress and optimize pictures, reduce redirects, cache web pages, and use content distribution networks to ensure your website loads quickly.

5. Make use of Header Bidding.

Header bidding is a method that allows many ad exchanges to bid on your ad inventory at the same time. By raising competition for your ad space, you can earn more money.

6. Make use of Ad Refresh

Ad refresh allows you to display new adverts without requiring the user to reload the page. It’s ideal for websites where visitors spend a significant amount of time, such as online games or quizzes.

7. Optimisation of Ad Layout

It is critical to test and execute ad units that will earn you the most money. Run experiments with machine learning to determine the ideal ad arrangement for your web pages.

8. Demand Management

Add extra tier 1 demand partners to your stack to increase bid pressure. This can assist you in obtaining better bids from advertisers and increasing your ad revenue.

9. Find the Right Audience

Make certain that your website is attracting the correct audience. The correct audience is more likely to interact with your content and click on your adverts, increasing your Page RPM.

10. Upgrade to Google Ad Manager

Consider upgrading to Google Ad Manager if you have a large website with a lot of page views. It can help to ensure that your ad slots are always filled, thereby increasing your ad earnings.


Remember, the goal is to provide your visitors with an excellent user experience. This includes high-quality content, quick loading times, and relevant advertisements. Page RPM is a great indicator for measuring ad revenue, but it’s also vital to consider other aspects.

Page RPM is used by Rediads to assess the performance of different publishers and generate results. We are committed to optimizing all aspects of publishers’ ad inventory and providing exceptional results.

Frequently Asked Questions

Q1. What is the definition of revenue per mile (RPM)?

A publisher’s RPM is the amount of revenue earned for every thousand ad impressions on their website.

Q2. How do you determine RPM revenue?

This formula can be used to determine RPM revenue: (Total expected revenues / Total ad impressions) times 1000 = RPM Revenue

Q3. What is the appropriate AdSense page RPM rate?

A respectable page RPM rate is usually between $0.05 and $40 or more. The RPM rate on Google AdSense can range from 25 cents to USD 3, but it also relies on criteria such as demographics, niche, traffic, and so on.