1:13Ep 8: AI Overviews took your clicks
Fifteen percent versus eight. That's the click gap when AI summaries appear.
Lesson notes
Fifteen percent versus eight. That’s the click gap when AI summaries appear.
AI Overviews: Google’s AI written answers at the top of search results.
Pew Research tracked real browsing by nine hundred US adults in March twenty twenty five. With an AI summary on the page, people clicked a regular result on eight percent of visits. Without one, fifteen percent. Now the ad math. Revenue is page views, in thousands, times page RPM. AI Overviews hit page views, not price. Say recipes.example gets two hundred thousand search page views a month at a three dollar page RPM. Six hundred dollars. If search clicks fall by a third, that’s about one hundred thirty three thousand page views, and four hundred dollars. RPM didn’t move. Revenue did. Studies disagree on size, so measure your own.
Today, in Search Console, find pages where impressions held but clicks fell. Then grow channels you own.
That’s the AdSense clinic. Next series: Adtech lessons, Season one.
Up next in this series
1:06Ep 1: RPM dropped overnight? Five checks before you panicEp 1: RPM dropped overnight? Five checks before you panic
1:05Ep 2: Traffic problem or RPM problem?Ep 2: Traffic problem or RPM problem?
1:09Ep 3: Fix “Earnings at risk”, the ads.txt alertEp 3: Fix “Earnings at risk”, the ads.txt alert
1:06Ep 4: Page-level vs site-level policy violationsEp 4: Page-level vs site-level policy violations
1:13Ep 5: Invalid traffic deductionsEp 5: Invalid traffic deductions
1:14Ep 6: The Q1 CPM dropEp 6: The Q1 CPM drop
1:14Ep 7: Begin-to-render: your impression count changes in February 2027Ep 7: Begin-to-render: your impression count changes in February 2027