Publisher - Reach to grab revenue

Google AdSense is changing its usual pay-per-click model to a new system where they charge per impression. This big change will affect how things work in online advertising. This is applicable for both the people who put ads out and those…

In today's digital environment, the privacy regulations are becoming stricter and this poses a significant challenge to businesses involved in advertising technology. Individuals desire greater control of their personal data, and with…

In the quickly evolving online marketing sphere, there has been a significant rise in video advertising. This is mainly because more individuals now have high-speed internet and enjoy using smartphones and smart TVs frequently, making…

In today's digital era, data functions similarly to fuel for effective marketing strategies. Data collected directly by companies is essential for those desiring a deep comprehension of their customer base and aiming for sustained…

Within the constantly changing world of online ads, the approaching end of third-party cookies has caused big disturbances in this field. Those who do marketing are quickly trying to change their plans for this new situation, looking for…

In the constantly changing world of technology and online services, there is a growing discussion about privacy against making money. Google and Apple are two big companies often involved in these conversations. These firms have pledged to…

In today's digital landscape, online advertisements saturate nearly every webpage we visit, vying for our attention and often disrupting our browsing experience. While ads are a fundamental revenue stream for many websites, they can also…

As Reddit gets ready for its public offering, attention is now focused on how it makes money from ads. Reddit's IPO filing papers that were submitted recently give a lot of information. These included Reddit's methods for earning revenue…

Google has made a big change that is affecting the online advertising business by saying they will stop using third-party cookies in their Chrome browser. This choice is changing how things work for people who make ads, those who publish…

In the fast-paced world of digital advertising, staying ahead of the curve is imperative for marketers striving to captivate their audience effectively. Amidst the myriad of online promotional strategies, banner ads persist as a…