Publisher - Reach to grab revenue

Hello, readers and curious minds! Today, we'll talk about Page RPM, which stands for "Revenue per Mile" (despite the fact that it actually refers to money per thousand pageviews!). This term is essential for those who want to make money…

Google Ad Manager is a powerful platform for managing and monetizing digital advertising. It allows publishers to sell and deliver ad space on their websites and apps, and to track and analyze their ad performance.Google Ad Manager is a…

A universal ID is a unique identifier that can be used to track users across different websites and apps. This allows advertisers to deliver more targeted and effective ads. Universal IDs are also known as UID2, unified ID 2.0, and…

Invalid traffic (IVT) ads are fake ad clicks and impressions that are generated by bots and other non-human traffic. IVT ads are a major problem for advertisers, as they can waste ad budgets and damage brand reputations. There are a…

An Insertion Order (IO) is a promise made between a company that wants to market something (an advertiser) and a firm that puts adverts on its website (a publisher) in the world of advertising. This agreement is similar to a handshake…

The Google IMA SDK is a suite of software development kits (SDKs) that make it easy for publishers to integrate video ads into their websites and apps. The IMA SDK is available for Android, iOS, HTML5, and other platforms.The IMA SDK…

Have you ever considered what makes a commercial stand out? Why do some advertisements attract our attention while others fade into the background? The solution resides in the advertising's inventiveness and richness. Today, we'll discuss…

Have you ever been browsing on your phone and a full-screen ad appears, taking up the entire screen? That is referred to be an "interstitial ad." Text, photos, videos, and other media may be used in these advertisements. They usually occur…

Header bidding is similar to a super-advanced auction in which publishers can sell their ad space to several bidders before turning to ad servers for assistance. Assume you're selling a really fantastic toy, and instead of asking one…

Programmatic ad exchanges are online marketplaces where publishers and advertisers can buy and sell digital advertising space in real time. They are powered by complex algorithms that match advertisers with the right audiences on the right…