Publisher - Reach to grab revenue

What is ad viewability? Ad viewability is the percentage of ads that are actually seen by users. It is measured by the percentage of an ad's pixels that are visible on the screen for at least one second. Ad viewability is important for…

Many advertisers can become confused by the possibilities available on programmatic advertising networks. You're in luck if you're sick of the limitless options and want to successfully launch your next advertising campaign without all the…

Advertising has become a crucial component of our online experience in the current digital era. To effectively communicate their thoughts, marketers, and advertisers use a variety of ad styles in their ongoing effort to grab our attention.…

Everyone is talking about post bid technology. This Technology develops in the field of online advertising to fulfill market expectations. The advent of header bidding as opposed to the usual waterfall design was a key evolution. By…

You're undoubtedly already aware of Google AdSense as an easy way to monetize your website if you're a blogger or online publisher. However, if your traffic increases, you might find the functionalities of AdSense to be constrained. That's…

Online advertising is a constantly changing industry, and technology changes to match those expectations. In response to this progression, header bidding was adopted in place of the waterfall setup. Header bidding needed extensive…

Are you sick and weary of seeing your money eroded by ad fraud? Want to guarantee that your ad inventory is only sold by authorised sellers? You only need to look at Ads.txt. Are you curious what ads.txt is? We've got you covered, so don't…

For publishers aiming to maximize their ad revenue in the realm of online advertising, understanding the complexities of pricing strategies is essential. Target CPM (tCPM), a price option provided by Google Ad Manager, is one such pricing…

In today's digital age, cookie are like tiny, magical helpers that make the internet a smoother and more personalized place. They are essential for websites to remember your preferences, help with user personalization, and even track your…

Google is a titan in the wide world of internet advertising, providing tools and platforms that may make or break a publisher's success. For those wishing to grow their online advertising efforts, Google Ad Manager (GAM) emerges as the…