Publisher - Reach to grab revenue

Waterfall advertising is a method used in the digital advertising ecosystem to serve ads in mobile apps and websites. While newer techniques like programmatic advertising have gained popularity, the waterfall model remains an important…

In the dynamic world of mobile applications, monetization is a crucial aspect that developers must master to ensure their app's sustainability. One of the most effective strategies to boost ad revenue is app mediation. This article will…

In the digital world, where data drives decisions and strategies, understanding website metrics is crucial for businesses, marketers, and content creators. One key metric in web analytics is the "unique pageview." This article will delve…

In the ever-evolving world of digital advertising, transparency and security are indeed critical. One tool that helps achieve these goals is Ads.txt. This guide will explain what Ads.txt is, how it works, and why it’s important for both…

Outstream video ads are a popular and effective form of video advertising that offer a unique approach compared to traditional in-stream ads. They provide advertisers with a new way to reach audiences and engage them with video content…

In the ever-evolving landscape of digital advertising, the Interactive Advertising Bureau (IAB) plays a crucial role in setting standards and best practices. One key area where the IAB influences the industry is through its guidelines and…

In the digital advertising ecosystem, Supply-Side Platforms (SSPs) play a crucial role. They help publishers manage and optimize their ad inventory, maximizing revenue and ensuring that ads reach the right audience. This article will break…

The concept of floor price is crucial in various industries, from real estate and auctions to advertising and stock markets. Understanding what it is, how it's determined, and its implications can help both buyers and sellers make informed…

In today's fast-moving digital world, slow loading websites can cause big problems. It makes people use the site and also hurts your place in search engine results. Luckily, there are many ways to make your website faster. This writing…

In the world of digital advertising, understanding key performance metrics is crucial for maximizing revenue and optimizing ad campaigns. One such important metric is eCPM, which stands for "effective Cost Per Thousand Impressions." In…