Reach to grab revenue

Introduction to Ad Networks for Publishers in 2023

Website monetization is a big topic for publishers in today’s fast-paced digital environment. One of the first ideas that springs to mind when it comes to producing cash from your website is Google AdSense. While AdSense is undeniably one of the top ad networks in the world, it’s important to note that many other platforms can compete with Google’s offering.

The advertising technology market is constantly expanding, and various companies can compete with Google. It may take some trial and error to find the ideal ad network or combination of networks for maximum earnings. However, once you’ve figured it out, monetizing your websites may be a really efficient procedure.

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What is an Ad Network?

An ad network is a middleman who links accessible ad inventories from publishers with advertisers. As the inventory exchange process becomes more intricate, the function of ad networks changes. Ad networks can either offer inventory directly to publishers or buy content from SSPs (Supply-Side Platforms) or ad exchanges and resell it for a profit.

Most publishers focus on a single type of ad format. Ad networks are the way to go if you’re a publisher trying to profit through a specific format.

Why are Ad Networks Important?

Within the advertising ecosystem, ad networks serve as crucial business mediators between publishers and advertisers. Without them, publishers would have to negotiate deals with each individual advertiser, which might take time and be complicated.

Furthermore, ad networks effectively sell remnant ad inventory by collecting inventory from numerous publishers, segmenting it based on demographics, and selling the segmented impressions to advertisers seeking comparable impressions. This guarantees that the publishers’ inventory reaches the appropriate advertiser on time, emphasizing the significance of ad networks for publishers.

Different Types of Ad Networks

There are various kinds of ad networks to choose from:

– Premium Ads Network: Provides inventory from well-known publishers.

– Vertical Ad Networks: These are advertising networks that focus on a certain issue, such as technology, automobile, business, or fashion.

– Inventories-certain Ad Network: Targets a certain sort of inventory (for example, mobile, video, or native).

– Affiliate Advertising Network: This type of network typically employs revenue share, CPC, or CPA pricing methods.

How to Choose the Best Ad Network?

With so many ad networks to select from, it can be difficult to find the right one for your purposes. When making your decision, keep the following in mind:

– The extent of the advertiser network.

– The network’s ad quality.

– A variety of ad types are available.

– Payment and compensation terms.

– The underpinning technology.

Which is the Best Advertising Platform (best ad networks)?

In 2023, the following are some of the greatest ad networks for publishers:

1. Amazon Publisher Services: Provides cloud-based solutions for header bidding, transparent marketplace, shopping insights, and unified ad marketplace to publishers of all sizes.

2. PopAds: A pop-under ad network noted for its speed, security, and on-demand payouts.

3. Adcash: A web and mobile advertising platform that provides a variety of ad styles.

4. Adsterra: Recognised for its expert workforce, one-of-a-kind direct traffic, and diverse advertising forms.

5. SmartyAds: A media-selling network designed for publishers looking to optimize their earnings.

6. TrafficForce: Offers several forms of online advertising to assist publishers and advertisers in increasing ad income.

7. PropellerAds: Supports banner advertisements of various sizes and provides a variety of additional ad styles.

8. Displays advertisements from the Yahoo! Bing contextual ad network.

9. Infolinks: Provides an innovative set of ad units to circumvent the issue of banner blindness.

10. RevenueHits: Ad-serving technology that is relevant and geo-targeted.


There is a solution for any sort of publication, whether small, huge or in need of simple services, in the world of ad networks. Before deciding on the ideal ad network, publishers must analyze their individual needs and run different choices through trials. The correct advertising network can assist publishers in efficiently monetizing their websites.

Frequently Asked Questions:

Q1. What is an Ad Network?

Ad networks help publishers (supply-side) and advertisers (demand-side) achieve their ad campaign goals by partnering with them.

Q2. Which ad network pays the most?

AdSense,, Adcash, BuySellAds, and Propeller Ads are some of the highest-paying ad networks.

Q3. Why do publishers work with ad networks?

Publishers collaborate with ad networks to develop ways to sell inventory that they cannot sell directly. Unsold inventory leads to a financial loss for the publisher.