Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with a number of features, including:
• Ad mediation: SSPs allow publishers to connect to multiple ad exchanges and networks, so they can sell their ad inventory to the highest bidders.
•Yield optimization: SSPs use data and analytics to help publishers optimize their ad pricing and maximize their ad revenue.
• Reporting: SSPs provide publishers with detailed reports on their ad performance, so they can see what’s working and what’s not.
SSPs are essential tools for publishers who want to maximize their ad revenue. However, with so many SSPs on the market, it can be difficult to choose the right one for your needs.
Top 15 SSPs for publishers in 2023:
• AdPushup
• Google Ad Manager
• Magnite
• Amazon Advertising
• PubMatic
• OpenX
• AppNexus
• Yieldlab
• TripleLift
• Criteo
• Index Exchange
• SpotX
• Teads
• Header Bidding
• Prebid
Choosing the right SSP for your needs:
When choosing an SSP, there are a few factors you should consider, including:
Features: Make sure the SSP you choose has the features you need, such as ad mediation, yield optimization, and reporting.
Pricing: SSPs typically charge a commission on the ad revenue they generate. Make sure you understand the pricing structure of each SSP before you choose one.
Customer support: It’s important to choose an SSP with good customer support. This is especially important if you’re new to programmatic advertising.
