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Interstitial ads are a popular type of mobile advertising that can be very effective for publishers. They are full-screen ads that appear between different activities, such as between levels in a game or when a user taps on a link.…

Ad fill rate is the percentage of ad requests that are successfully filled with ads. It's an important metric for publishers because it measures how efficiently their ad inventory is being used. A higher ad fill rate means that more of…

Programmatic advertising is a data-driven approach to buying and selling digital advertising. It uses automation to match advertisers with the right audiences at the right time, across all digital channels. Programmatic advertising has…

Interstitial ads are a type of digital ad that appears in full screen when a user is transitioning between pages on a website or app. Interstitial ads are typically more expensive than other types of digital ads, such as banner ads,…

Malicious redirects are a type of malware that can redirect users to malicious websites without their consent. This can happen when a user clicks on an ad, visits a website, or opens an email. Malicious redirects can be used to infect…

Sell-side platforms (SSPs) are software platforms that help publishers manage and sell their ad inventory more effectively. SSPs connect publishers to multiple ad networks and demand-side platforms (DSPs), allowing publishers to sell their…

Real-time bidding (RTB) auctions are a type of online advertising auction where advertisers compete to place their ads on publisher websites and apps. RTB auctions are conducted in real time, and the highest bidder wins the auction and has…

Revenue per mille (RPM) and cost per mille (CPM) are two important metrics for digital publishers. RPM measures how much revenue a publisher generates from every 1,000 ad impressions, while CPM measures how much an advertiser pays for…

Publisher management is the process of building and maintaining relationships with publishers in order to achieve your digital advertising goals. In today's data-driven world, it is more important than ever to use data to inform your…

Ad viewability is a measure of how many ads are actually seen by users. It is an important metric for digital advertising because advertisers only want to pay for ads that are seen by their target audience.The Interactive Advertising…