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Google Ad Manager is a powerful platform for managing and monetizing digital advertising. It allows publishers to sell and deliver ad space on their websites and apps, and to track and analyze their ad performance.Google Ad Manager is a…

A universal ID is a unique identifier that can be used to track users across different websites and apps. This allows advertisers to deliver more targeted and effective ads. Universal IDs are also known as UID2, unified ID 2.0, and…

Invalid traffic (IVT) ads are fake ad clicks and impressions that are generated by bots and other non-human traffic. IVT ads are a major problem for advertisers, as they can waste ad budgets and damage brand reputations. There are a…

The Google IMA SDK is a suite of software development kits (SDKs) that make it easy for publishers to integrate video ads into their websites and apps. The IMA SDK is available for Android, iOS, HTML5, and other platforms.The IMA SDK…

Programmatic ad exchanges are online marketplaces where publishers and advertisers can buy and sell digital advertising space in real time. They are powered by complex algorithms that match advertisers with the right audiences on the right…

Outbrain is a native advertising platform that helps businesses reach their target audience with relevant ads. Native advertising is a type of advertising that is designed to blend in with the surrounding content, making it less intrusive…

Interstitial ads are full-screen ads that appear between pages or activities on a website or app. They can be very effective at grabbing users' attention and driving conversions, but it's important to use them wisely. If you show…

Yield management pricing is a strategy that publishers can use to maximize their revenue from advertising. It involves setting prices for ad space based on a variety of factors, including demand, inventory, and audience data.The goal of…

Google Certified Publisher Partners (GCPPs) are a network of trusted third-party experts who offer innovative solutions and services utilizing the latest Google products. They can help you with everything from growing your ad revenue to…

Adware blockers are essential tools for a safe and enjoyable browsing experience. They block unwanted ads, pop-ups, and tracking scripts, which can improve your browsing speed, protect your privacy, and even prevent malware infections.With…