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Key-value targeting is a powerful feature in Google Ad Manager that allows publishers to define custom targeting criteria for their ad units. This can be used to target ads to specific users, webpages, and ad slots. Key-value targeting is…

What is brand safety advertising? Brand safety advertising is the practice of protecting brands from appearing alongside inappropriate content. This can include content that is violent, hateful, or sexually explicit. Brand safety is…

What is fill rate? Fill rate, also known as ad fill rate, is the percentage of ad slots that are filled with ads. It is calculated by dividing the number of ad slots that are filled with ads by the total number of ad slots, multiplied…

What is ads.txt? Ads.txt, or Authorized Digital Sellers, is an initiative launched by the Interactive Advertising Bureau (IAB) in 2017 to combat ad fraud. Ads.txt is a publicly accessible text file that lists all of the authorized…

Benchmark CPM, also known as cost per thousand impressions (CPM), is a key metric for measuring the efficiency of your advertising campaigns. It tells you how much you're paying to get your ads in front of 1,000 people. CPM is…

Revenue per mille (RPM) is a metric that measures how much revenue a YouTube creator earns per thousand ad impressions. It's a key metric for creators to track, as it can give them insights into how their ad inventory is…

Customer data management platforms (CDPs) are essential tools for businesses of all sizes. CDPs help businesses to collect, unify, and analyze customer data from a variety of sources, including websites, mobile apps, CRM systems, and…

Google Ads is a powerful advertising platform that can help publishers increase their revenue. However, it's important to follow Google Ads guidelines to ensure that your ads are compliant and that you're not at risk of having your account…

Effective cost per thousand impressions (eCPM) is a metric that measures how much revenue a publisher earns per thousand ad impressions. It's a key metric for publishers to track, as it can give them insights into how their ad inventory is…

In the ever-evolving landscape of digital advertising, getting your message in front of the right audience at the right time is essential. Google Ad Manager is a powerful tool that can help you achieve this goal by optimizing your ad…