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Have you ever noticed advertising that appear to be perfectly matched to the material you're reading? Those are most likely native adverts! Native advertising is growing increasingly popular, and understanding how it works is critical for…

Choosing the proper ad format is a critical piece of the puzzle that is digital advertising. But what exactly is an ad format, and why is it important? In this blog article, we'll look at the various ad formats available and see which ones…

Have you ever been browsing on your phone and a full-screen ad appears, taking up the entire screen? That is referred to be an "interstitial ad." Text, photos, videos, and other media may be used in these advertisements. They usually occur…

Do you have a website that you wish to make more than just a hobby? Perhaps you've thought about how great it would be to earn some extra money while sharing your expertise and talents on a specific subject. But you're not alone. Many web…

Advertisements are ubiquitous in our technologically driven world! But have you ever seen advertisements that don't appear to be advertisements at all? Meet "Native Ads," a sort of advertising that is gaining popularity because it blends…

Publishers can utilize audience segmentation to categorize their audience based on their online activity. In this piece, we'll define audience segmentation, explain why it's important, and discuss how publishers can benefit from it. We'll…

Google, the search engine behemoth, is also a major player in the digital advertising sector. You're probably utilizing one of Google's advertising tools, whether you're on the supply or demand side. In fact, Google accounted for 32.3% of…

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

The world of online advertising is constantly evolving, and one of the significant challenges publishers face today is ad blocking. It's a topic that's gaining mainstream attention, and it's costing publishers billions of dollars in lost…

Hello, aspiring explorers! Have you ever questioned how those adverts arrive on your favorite websites seemingly out of nowhere? It's not magic at all; it's a thing called a "Bid Request." We're going to explore the interesting world of…