Revenue Optimisation

In February 2020, Google announced that it would be making a major change to the way cookies work. This change, known as SameSite by default cookies, is designed to improve user privacy and security. SameSite cookies are a type of…

Pop ads are a type of digital advertising that appears in a new window or tab when a user visits a website. They can be used to promote a variety of products and services, such as e-commerce websites, affiliate products, and lead…

Programmatic video advertising is a digital advertising method in which software algorithms are used to purchase and display video ads in real time. It's based on audience data and many other factors, including the device being used, the…

Your ad inventory pricing plan as a publisher can make or break your revenue optimization efforts. The floor price is an important but frequently disregarded component of this. Let's look at why it's important to set floor pricing, how it…

If you're a regular Chrome user, you've probably seen your fair share of ads. While some ads can be informative and helpful, others can be annoying, intrusive, and even dangerous. That's where ad blockers come in.Ad blockers are software…

Pop-up ads are a type of online advertising that appears in a new window over the current browsing window. Pop-up ads can be either static or animated, and they can be used to promote a variety of products and services.Pop-up ads can be a…

Amazon Publisher Services is a complete cloud-based suite that assists publishers in monetizing and growing their digital enterprises. It provides a variety of services, such as server-side header bidding solutions such as Transparent Ad…

Google, the search engine behemoth, is also a major player in the digital advertising sector. You're probably utilizing one of Google's advertising tools, whether you're on the supply or demand side. In fact, Google accounted for 32.3% of…

Native advertising is a type of advertising that matches the look, feel, and function of the medium on which it appears. This means that native ads blend in seamlessly with the surrounding content, making them less intrusive and more…

Amazon Header Bidding (AHB) is a suite of header bidding solutions offered by Amazon. It includes two main offerings: Unified Ad Marketplace (UAM) and Transparent Ad Marketplace (TAM). AHB is a great option for publishers who want to…