Revenue Optimisation

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

CPM (cost per mille) is a common advertising pricing model in which advertisers pay publishers a certain amount for every 1,000 ad impressions. CPM is often used for display advertising, such as banner ads and video ads. How CPM Works …

CPC (cost per click) and CPA (cost per acquisition) are two popular advertising pricing models. CPC advertising is a pay-per-click model, where advertisers pay publishers each time a user clicks on their ad. CPA advertising is a…

Ad networks play a vital role in the digital advertising ecosystem, connecting publishers and advertisers to help both sides achieve their goals. Publishers rely on ad networks to monetize their websites and blogs, while advertisers rely…

Affiliate marketing is a great way to earn money online by promoting other people's products and services. And if you're willing to put in the work, high-ticket affiliate marketing can be even more profitable. High-ticket affiliate…

Affiliate marketing is a great way to earn money online by promoting other people's products and services. However, most affiliate marketers focus on promoting low-ticket items, which means that they earn a small commission on each sale.…

IO is an acronym that is commonly used in business, but it can have different meanings depending on the context. In this article, we will explore the most common meanings of IO in business and provide examples and interactive elements to…

Hello, friends! Today, we'll be discussing something quite interesting called Video Ad Monetization. Doesn't that sound a little complicated? Don't worry, I'm here to explain everything to you in simple terms. Let's get started! What is…

DoubleClick for Publishers, abbreviated as DFP is a unique technology that assists website owners in making money by displaying advertisements on their sites. In this article, we will be discussing it in detail. What is DFP? Double…

In today's fast-paced digital environment, advertisers and publishers have found imaginative ways to trade digital inventory, making the process more successful and profitable. Programmatic advertising, which allows for the automatic…