Glossary
What is Ad pod?
Also called: pod, pod bidding, ad break
An ad pod is a group of video ads played back to back in one break, like a TV commercial break, common in CTV and long-form video.
हिंदी में पढ़ेंTV-style breaks hold several ads in a row. Selling such a break one slot at a time can leave seconds unsold: a 30-second car ad wins slot one, the next top bid is a rival car brand that cannot run back to back, and the next is too long to fit. Pod bidding, added in OpenRTB 2.6, lets one request describe the whole break.
Each slot in the break shares one podid. Fields such as poddur, the pod’s total length, maxseq, the most ads allowed, and mincpmpersec, a floor per second of ad, describe it. slotinpod can promise the first or last position, and sellers should only promise that when they can guarantee it. The seller builds the final pod.
Support varies across tools. Prebid.js 11 removed its adpod modules, so Prebid no longer supports pods for long video breaks. It is worth asking your SSP whether your CTV requests carry a pod ID.
Example
A 60-second break has a floor of $0.50 per second. A 30-second ad must bid at least 0.50 × 30 = $15 CPM, and a 15-second ad at least $7.50. Two 30-second ads, or four 15-second ads, fill all 60 seconds.
Why it matters to publishers
Pod-aware selling fills more of each break and avoids clashes between rival brands. Unsold seconds in a CTV break are revenue you cannot get back.