Glossary
What is Auto ads?
Also called: AdSense Auto ads
Auto ads is an AdSense feature that lets Google choose where and when to place ads on your pages, within limits you set.
हिंदी में पढ़ेंWith Auto ads, you add the AdSense code once and Google decides where ads appear and which sizes they use, instead of you placing each ad unit by hand. Alongside in-page ads, Auto ads can include formats such as anchor ads, which stick to the edge of the screen, and vignette ads, full-screen ads shown between page loads.
You still control how much it shows. In-page Auto ads have settings for the maximum number of ads and the minimum distance between ads, and you can switch individual formats on or off. Because Auto ads choose sizes automatically, advice about listing every size a slot can take applies mainly to manually placed units in Ad Manager or Prebid.
More ads is not always more money. Each extra ad tends to earn less than the one before, and too many can cut how many pages readers view per visit. Compare revenue per 1,000 sessions, not page RPM alone, when you change Auto ads settings.
Example
With a limit of 4 in-page ads, a page earns, say, a $3.00 page RPM and readers view 2.0 pages per session: $6.00 per 1,000 sessions. Raising the limit lifts page RPM to $3.30, but pages per session fall to 1.7: $5.61 per 1,000 sessions. The extra ads cost money.
Why it matters to publishers
Auto ads saves set-up time, but the defaults may not suit your layout or readers. Tuning the limits against revenue per session keeps the convenience without overloading pages.