Glossary
What is Page RPM?
Also called: RPM, revenue per mille
Page RPM is ad revenue per 1,000 page views: estimated earnings ÷ page views × 1,000. It shows what your traffic earns.
हिंदी में पढ़ेंPage RPM (revenue per mille) measures earnings per 1,000 page views, not per impression. AdSense defines it as estimated earnings divided by page views, multiplied by 1,000. Unlike CPM, it does not depend on how many ads each page shows.
Because it is counted per page view, page RPM bakes in everything on the page: how many ad slots there are, how many fill and what each one sells for. That makes it the single number that best tracks what your traffic earns. It is a ratio, though, not money in the bank.
Revenue equals page views (in thousands) multiplied by page RPM. When revenue drops, split it in two: did page views fall, or did page RPM fall? A traffic problem needs search and referral fixes. An RPM problem points to the ad side, such as coverage, seasonality or policy issues.
Example
A site earns $4.80 from 1,000 page views, so page RPM is $4.80 ÷ 1,000 × 1,000 = $4.80. Those pages served 2,400 impressions, so eCPM is only $2.00.
Why it matters to publishers
Page RPM lets you compare earnings across weeks, sections and layouts on the same footing. Watching it week to week is a quick way to spot an ad-side problem.