Glossary
What is Native ad?
Also called: native advertising, in-feed ad
A native ad matches the look and feel of the content around it, such as a sponsored item in a feed, while still being labelled as an ad.
हिंदी में पढ़ेंA native ad is built to fit its surroundings. Instead of a fixed banner, it is assembled from parts, such as a headline, an image, a short description and the advertiser’s name, and the page or app styles them like its own content. Common places are article feeds, recommendation widgets and lists inside apps.
It must still be clearly an ad. Labels such as “Advertisements” or “Sponsored links” are fine; misleading labels are not, and AdSense policy also bars pointing readers at ads with arrows or misleading images. Labelled native ads are among the formats that sit comfortably within the Better Ads Standards.
Native ads can be sold like other formats: Prebid supports a native media type, and Google Ad Manager offers native ad formats. Because they sit inside the content, they still count towards how crowded a page feels, so space them out.
Example
A recipe feed shows 1 native ad after every 6 recipes. A reader who scrolls through 30 recipes sees 30 ÷ 6 = 5 native ads, each labelled “Sponsored”.
Why it matters to publishers
Native ads add ad space that fits the reading experience, as long as readers can tell they are ads. Clear labels protect trust and your policy standing.