Glossary
What is Rewarded ad?
Also called: rewarded video, rewarded ads
A rewarded ad is one the user chooses to watch in return for a reward, such as an extra life or in-game coins, in an app or on the web.
हिंदी में पढ़ेंWith a rewarded ad, the user opts in. A button names the deal, such as watch a short video for one extra life, and with no tap there is no ad. The ad plays and can still be closed, and at the reward point the ad SDK fires a reward callback so the app grants the reward. For valuable rewards, server-side verification lets Google ping your server to confirm the view first.
Google’s policies set the rules. Users must affirmatively opt in, declining must not get in the way of normal use, and rewards cannot be cash or gift cards; for Ad Manager on the web, cryptocurrency is excluded too. A rewarded interstitial, shown without a tap, needs an intro screen with a clear option to decline.
Rewarded ads are not only for apps. Google Ad Manager supports them on desktop, mobile and tablet web, where GPT fires events when an ad is ready and when the reward is granted. If rewarded never fills on the web, check your protections: a rule that blocks non-instream video can block rewarded video too.
Example
Say a game offers 1 extra life per rewarded ad. Of 1,000 players who run out of lives, 400 tap the button and 360 watch to the reward point. That is a 40% opt-in rate, and 360 ÷ 400 = 90% of those who opted in earned the reward.
Why it matters to publishers
Because users choose them, rewarded ads fit naturally into games and long sessions. Following the opt-in and reward rules keeps them within policy.