Publisher - Reach to grab revenue

An Insertion Order (IO) is a promise made between a company that wants to market something (an advertiser) and a firm that puts adverts on its website (a publisher) in the world of advertising. This agreement is similar to a handshake…

The Google IMA SDK is a suite of software development kits (SDKs) that make it easy for publishers to integrate video ads into their websites and apps. The IMA SDK is available for Android, iOS, HTML5, and other platforms.The IMA SDK…

Have you ever considered what makes a commercial stand out? Why do some advertisements attract our attention while others fade into the background? The solution resides in the advertising's inventiveness and richness. Today, we'll discuss…

Have you ever been browsing on your phone and a full-screen ad appears, taking up the entire screen? That is referred to be an "interstitial ad." Text, photos, videos, and other media may be used in these advertisements. They usually occur…

Header bidding is similar to a super-advanced auction in which publishers can sell their ad space to several bidders before turning to ad servers for assistance. Assume you're selling a really fantastic toy, and instead of asking one…

Programmatic ad exchanges are online marketplaces where publishers and advertisers can buy and sell digital advertising space in real time. They are powered by complex algorithms that match advertisers with the right audiences on the right…

Outbrain is a native advertising platform that helps businesses reach their target audience with relevant ads. Native advertising is a type of advertising that is designed to blend in with the surrounding content, making it less intrusive…

Hello readers! Today, let's talk about something called "Target CPM" in the world of online ads, especially on a platform called Google Ad Manager. Don't worry if it sounds complex – I'll explain everything in simple terms so you can…

Do you have a website that you wish to make more than just a hobby? Perhaps you've thought about how great it would be to earn some extra money while sharing your expertise and talents on a specific subject. But you're not alone. Many web…

Interstitial ads are full-screen ads that appear between pages or activities on a website or app. They can be very effective at grabbing users' attention and driving conversions, but it's important to use them wisely. If you show…