Publisher - Reach to grab revenue

As a publisher, advertising is most likely your principal source of income. However, in today's digital market, ad revenues are highly competitive. According to a Siteefy report, 175 new websites are launched every minute, making it more…

Have you ever noticed advertising that appear to be perfectly matched to the material you're reading? Those are most likely native adverts! Native advertising is growing increasingly popular, and understanding how it works is critical for…

Header bidding optimization is a vital part of online advertising that may help publishers considerably increase their ad revenue while also improving the user experience on their websites. In this tutorial, we'll go over the ins and outs…

Real-time bidding (RTB) auctions are a type of online advertising auction where advertisers compete to place their ads on publisher websites and apps. RTB auctions are conducted in real time, and the highest bidder wins the auction and has…

Revenue per mille (RPM) and cost per mille (CPM) are two important metrics for digital publishers. RPM measures how much revenue a publisher generates from every 1,000 ad impressions, while CPM measures how much an advertiser pays for…

Publisher management is the process of building and maintaining relationships with publishers in order to achieve your digital advertising goals. In today's data-driven world, it is more important than ever to use data to inform your…

Ad viewability is a measure of how many ads are actually seen by users. It is an important metric for digital advertising because advertisers only want to pay for ads that are seen by their target audience.The Interactive Advertising…

Yield Optimisation may appear complex, but don't worry; we can all comprehend it, even if you're only 10 years old! Assume you have a lemonade stand and want to generate as much money as possible from lemonade sales. You'd consider when to…

Choosing the proper ad format is a critical piece of the puzzle that is digital advertising. But what exactly is an ad format, and why is it important? In this blog article, we'll look at the various ad formats available and see which ones…

In the world of digital advertising, there is a major issue lurking in the shadows: invalid traffic. This occurs when a website receives visitors from bots rather than humans. It's similar to having fictional guests over, and it can muck…