Publisher - Reach to grab revenue

Native advertising is a type of advertising that matches the look, feel, and function of the medium on which it appears. This means that native ads blend in seamlessly with the surrounding content, making them less intrusive and more…

Amazon Header Bidding (AHB) is a suite of header bidding solutions offered by Amazon. It includes two main offerings: Unified Ad Marketplace (UAM) and Transparent Ad Marketplace (TAM). AHB is a great option for publishers who want to…

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

CPM (cost per mille) is a common advertising pricing model in which advertisers pay publishers a certain amount for every 1,000 ad impressions. CPM is often used for display advertising, such as banner ads and video ads. How CPM Works …

CPC (cost per click) and CPA (cost per acquisition) are two popular advertising pricing models. CPC advertising is a pay-per-click model, where advertisers pay publishers each time a user clicks on their ad. CPA advertising is a…

An insertion order (IO) is a legally binding contract between an advertiser and a publisher that specifies the terms of an ad campaign. It includes details such as the campaign dates, ad formats, targeting options, and pricing.Insertion…

Google Ad Manager is a powerful advertising platform that helps publishers monetize their websites and apps. However, it's important to follow Google Ad Manager's policies to avoid having your account suspended or banned.In this article,…

Google Ad Manager is a powerful advertising platform that helps publishers monetize their websites and apps. It offers publishers a variety of features and benefits, including: • A wide range of ad formats: Google Ad Manager supports a…

Ad networks play a vital role in the digital advertising ecosystem, connecting publishers and advertisers to help both sides achieve their goals. Publishers rely on ad networks to monetize their websites and blogs, while advertisers rely…