Publisher - Reach to grab revenue

Hello, friends! Today, we'll be discussing something quite interesting called Video Ad Monetization. Doesn't that sound a little complicated? Don't worry, I'm here to explain everything to you in simple terms. Let's get started! What is…

DoubleClick for Publishers, abbreviated as DFP is a unique technology that assists website owners in making money by displaying advertisements on their sites. In this article, we will be discussing it in detail. What is DFP? Double…

In today's fast-paced digital environment, advertisers and publishers have found imaginative ways to trade digital inventory, making the process more successful and profitable. Programmatic advertising, which allows for the automatic…

Affiliate marketing has grown into a multibillion-dollar industry, and it is a great method for publishers to gain additional cash online. Merchants are looking for new ways to increase sales, and affiliate ad networks provide the ideal…

If you've ever seen the term "Deal ID" in the advertising world, you might be wondering what it means. Even if you work in advertising, the concept of Deal ID can be perplexing. This essay will explain what Deal ID is, its benefits and…

The world of online advertising is constantly evolving, and one of the significant challenges publishers face today is ad blocking. It's a topic that's gaining mainstream attention, and it's costing publishers billions of dollars in lost…

What Are Outstream Video Ads? Outstream video ads are a type of instream advertising that is displayed outside of the video player. They can be found on a variety of websites and apps, and they are a great way to reach your target…

What is Contextual Advertising? Contextual advertising is a type of digital advertising that matches ads to the content of the web page on which they are displayed. For example, if you are reading an article about new cars, you might…

What is a 3rd Party Ad Server? A 3rd party ad server is a technology company that specializes in delivering and tracking online ads. Publishers use ad servers to manage their ad inventory, target their ads to the right audience, and…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with a number of features, including: • Ad mediation: SSPs allow publishers to…