Publisher - Reach to grab revenue

Nowadays, advertising encompasses more than merely posting an advertisement on a website. Making sure the correct advertisements reach the right people at the right time requires the use of sophisticated tools. The Demand Side Platform, or…

Google Ad Manager is a comprehensive ad management platform that helps publishers manage and sell their ad space. It is a powerful tool that can be used to maximize revenue and improve the user experience. Google Ad Manager offers a…

CPM, or cost per mille, is a common pricing model used in online advertising. It refers to the cost that an advertiser pays to have their ad displayed 1,000 times.CPM is a useful metric for advertisers because it allows them to compare the…

Google Adsense is a great way to monetize your website, but it's important to be aware of the potential for invalid traffic. Google Adsense bots are software programs that can click on your ads without any intention of actually buying your…

A key statistic for publishers to evaluate the revenue production from their website is page revenue per mile or page RPM. This article will discuss page RPM, including how to increase it, what influences it, and practical methods for…

Although banner ads have become a mainstay of online advertising, their size can have a big impact on how effective they are. The universe of banner advertisements, their significance, typical sizes, and the best-performing sizes in 2023…

Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…

Header videos are a type of video ad that is displayed at the top of a web page. Header videos are typically larger and more prominent than other types of video ads, and they can be a great way to engage your audience and increase your ad…

Website spoofing, also known as domain spoofing, is a type of cyber attack in which scammers create fake websites that look like legitimate websites. The goal of website spoofing is to trick users into entering their personal information,…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs connect publishers to multiple ad exchanges and demand-side platforms (DSPs), which allows them to reach a…