Publisher - Reach to grab revenue

What is ads.txt? Ads.txt, or Authorized Digital Sellers, is an initiative launched by the Interactive Advertising Bureau (IAB) in 2017 to combat ad fraud. Ads.txt is a publicly accessible text file that lists all of the authorized…

Benchmark CPM, also known as cost per thousand impressions (CPM), is a key metric for measuring the efficiency of your advertising campaigns. It tells you how much you're paying to get your ads in front of 1,000 people. CPM is…

Have you ever questioned whether Google Analytics can assist you in locating users who have AdBlockers installed? You're in for a treat if not. We'll show you how to track AdBlock users using Google Analytics in this article so you can…

Publishers have struggled with VAST error codes because they disrupt video ad serving, costing them money and effort. We will explore the realm of VAST error codes in this post, learning what they are and how to fix them. Both deadly and…

Revenue per mille (RPM) is a metric that measures how much revenue a YouTube creator earns per thousand ad impressions. It's a key metric for creators to track, as it can give them insights into how their ad inventory is…

Customer data management platforms (CDPs) are essential tools for businesses of all sizes. CDPs help businesses to collect, unify, and analyze customer data from a variety of sources, including websites, mobile apps, CRM systems, and…

Google Ads is a powerful advertising platform that can help publishers increase their revenue. However, it's important to follow Google Ads guidelines to ensure that your ads are compliant and that you're not at risk of having your account…

Effective cost per thousand impressions (eCPM) is a metric that measures how much revenue a publisher earns per thousand ad impressions. It's a key metric for publishers to track, as it can give them insights into how their ad inventory is…

There are now billions of dollars on the line in the expanding market of video advertising. All publishers, advertisers, and marketers want a piece of the action. VAST and VPAID are two essential elements in the field of video advertising.…

The marketing industry is obsessed with native advertising, and bigwigs are no longer the only ones using it. Understanding native ads is crucial for a successful ad campaign, whether you're an experienced marketer or a curious…