Publisher - Reach to grab revenue

What is Contextual Advertising? Contextual advertising is a type of digital advertising that matches ads to the content of the web page on which they are displayed. For example, if you are reading an article about new cars, you might…

What is a 3rd Party Ad Server? A 3rd party ad server is a technology company that specializes in delivering and tracking online ads. Publishers use ad servers to manage their ad inventory, target their ads to the right audience, and…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with a number of features, including: • Ad mediation: SSPs allow publishers to…

Yield management is a strategy that publishers can use to maximize their ad revenue. It involves using data and analytics to understand the value of their ad inventory and to price their ads accordingly.Yield management can be a complex…

Ad viewability is the percentage of ads that are actually seen by users. It's an important metric for publishers to track because it can impact their ad revenue and user experience.The Interactive Advertising Bureau (IAB) defines a…

Video advertising is one of the most effective ways to reach and engage your audience. It's also a great way to generate revenue for your website or blog. But with so many different types of video ads to choose from, it can be tough to…

Key-value targeting is a powerful feature in Google Ad Manager that allows publishers to define custom targeting criteria for their ad units. This can be used to target ads to specific users, webpages, and ad slots. Key-value targeting is…

In the world of digital advertising, real-time bidding (RTB) resembles a magic act. But what's the trick here, exactly? Enter the fray! (Consider a digital auction in which advertisers compete in real-time to reach internet users with…

Hello, aspiring explorers! Have you ever questioned how those adverts arrive on your favorite websites seemingly out of nowhere? It's not magic at all; it's a thing called a "Bid Request." We're going to explore the interesting world of…

Header Bidding A revolutionary tactic in the field of digital advertising is header bidding. By enabling various demand partners to compete in real-time for ad impressions, it gives publishers the opportunity to maximize their revenue.…