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Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…

Header videos are a type of video ad that is displayed at the top of a web page. Header videos are typically larger and more prominent than other types of video ads, and they can be a great way to engage your audience and increase your ad…

Website spoofing, also known as domain spoofing, is a type of cyber attack in which scammers create fake websites that look like legitimate websites. The goal of website spoofing is to trick users into entering their personal information,…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs connect publishers to multiple ad exchanges and demand-side platforms (DSPs), which allows them to reach a…

A 3rd party ad server is a technology company that specializes in serving and managing online ads. Ad servers provide publishers with a variety of features, including ad trafficking, ad targeting, and ad reporting.3rd party ad servers can…

Ad networks can be a great way for publishers to monetize their content. By partnering with an ad network, publishers can gain access to a wide range of advertisers, which can help them to increase their revenue.But with so many different…

CPC (cost per click) and CPM (cost per mille) are two of the most common bidding strategies for CPC campaigns. Both strategies have their own advantages and disadvantages, so it's important to choose the one that's right for your goals. …

Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…

What is ad viewability? Ad viewability is the percentage of ads that are actually seen by users. It is measured by the percentage of an ad's pixels that are visible on the screen for at least one second. Ad viewability is important for…

In the fast-paced realm of digital advertising, staying ahead of the curve is essential. One crucial component of this landscape is VAST tags, which play a pivotal role in the delivery of video ads. In this comprehensive guide, we'll dive…