Best 3rd Party Ad Servers for Publishers in 2023
A 3rd party ad server is a technology company that specializes in serving and managing online ads. Ad servers provide publishers with a variety of features, including ad trafficking, ad targeting, and ad reporting.3rd party ad servers can be a great way for publishers to improve their ad performance and revenue.
However, with so many different 3rd party ad servers to choose from, it can be tough to know which one is right for you.In this article, we’ll share a list of the top 3rd party ad servers for publishers, along with tips on how to choose the right one for your needs.
Top 3rd party ad servers for publishers:
• Google Ad Manager: Google Ad Manager is a comprehensive ad management platform that offers a wide range of features, including ad trafficking, ad targeting, and ad reporting.
• Amazon Advertising: Amazon Advertising offers a variety of solutions for publishers, including ad serving, ad optimization, and header bidding.
• PubMatic: PubMatic is a leading ad technology company that offers a variety of solutions for publishers, including ad serving, ad optimization, and header bidding.
How to choose the right 3rd party ad server:
When choosing a 3rd party ad server, there are a few factors you should consider:
• Features: What features are important to you? Make sure to choose an ad server that offers the features you need.
• Pricing: How much are you willing to pay for an ad server? Ad servers have different pricing models, so it’s important to compare them before you choose one.
• Ease of use: How easy is it to use the ad server? Some ad servers are easier to use than others.
• Customer support: Does the ad server offer good customer support? This is important in case you have any problems with your account.
Tips for success with 3rd party ad servers:
Here are a few tips for success with 3rd party ad servers:
• Choose the right ad server for your needs. Not all ad servers are created equal. Take the time to research different ad servers before you choose one.
• Optimize your website for ads. Make sure your website is designed for ads. This means using the right ad placements and ad sizes.
• Create high-quality content. The better your content is, the more likely visitors are to click on your ads.
• Monitor your results. It’s important to monitor your ad results on a regular basis so that you can identify what’s working and what’s not. You can use this information to optimize your campaigns and improve your performance.
3rd party ad servers can be a great way for publishers to improve their ad performance and revenue. By following the tips above, you can choose the right 3rd party ad server for your needs and maximize your revenue.