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Hello, readers and curious minds! Today, we'll talk about Page RPM, which stands for "Revenue per Mile" (despite the fact that it actually refers to money per thousand pageviews!). This term is essential for those who want to make money…

An Insertion Order (IO) is a promise made between a company that wants to market something (an advertiser) and a firm that puts adverts on its website (a publisher) in the world of advertising. This agreement is similar to a handshake…

Have you ever considered what makes a commercial stand out? Why do some advertisements attract our attention while others fade into the background? The solution resides in the advertising's inventiveness and richness. Today, we'll discuss…

Have you ever been browsing on your phone and a full-screen ad appears, taking up the entire screen? That is referred to be an "interstitial ad." Text, photos, videos, and other media may be used in these advertisements. They usually occur…

Header bidding is similar to a super-advanced auction in which publishers can sell their ad space to several bidders before turning to ad servers for assistance. Assume you're selling a really fantastic toy, and instead of asking one…

Hello readers! Today, let's talk about something called "Target CPM" in the world of online ads, especially on a platform called Google Ad Manager. Don't worry if it sounds complex – I'll explain everything in simple terms so you can…

Do you have a website that you wish to make more than just a hobby? Perhaps you've thought about how great it would be to earn some extra money while sharing your expertise and talents on a specific subject. But you're not alone. Many web…

Website monetization is a big topic for publishers in today's fast-paced digital environment. One of the first ideas that springs to mind when it comes to producing cash from your website is Google AdSense. While AdSense is undeniably one…

Let's discuss something called TURTLEDOVE and SPARROW today. These may appear to be bird names, but they aren't! They are specific tools used on the internet to protect personal information as we browse websites. But, before we get there,…

Advertising is an essential component of any publisher's digital business. Finding the ideal ad practices that maximize revenue, on the other hand, is a difficult issue. Publishers frequently experiment with numerous ad types, sizes, and…