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Have you ever considered what eCPM is? Today, we'll delve into the world of eCPM. You may have heard this term before, but don't worry if you haven't; we'll explain it in layman's terms. Let's get started by learning what eCPM is, how to…

In the world of digital advertising, a demand-side platform, or DSP, is a vital tool for marketers. It allows them to acquire digital ad space across several channels, target specific audiences, and optimize campaigns in real-time. This…

Advertisements are ubiquitous in our technologically driven world! But have you ever seen advertisements that don't appear to be advertisements at all? Meet "Native Ads," a sort of advertising that is gaining popularity because it blends…

Your ad inventory pricing plan as a publisher can make or break your revenue optimization efforts. The floor price is an important but frequently disregarded component of this. Let's look at why it's important to set floor pricing, how it…

Publishers can utilize audience segmentation to categorize their audience based on their online activity. In this piece, we'll define audience segmentation, explain why it's important, and discuss how publishers can benefit from it. We'll…

Google Ad Manager 360, sometimes known as GAM 360, is one of the most sophisticated ad management solutions accessible to publishers. This platform manages and distributes advertisements across online, mobile, and app inventory. It…

Behavioral targeting is a significant tool for publishers since it enables them to send personalized content and offers to their audiences depending on user behavior. Understanding and applying behavioral targeting can greatly enhance…

Amazon Publisher Services is a complete cloud-based suite that assists publishers in monetizing and growing their digital enterprises. It provides a variety of services, such as server-side header bidding solutions such as Transparent Ad…

Google, the search engine behemoth, is also a major player in the digital advertising sector. You're probably utilizing one of Google's advertising tools, whether you're on the supply or demand side. In fact, Google accounted for 32.3% of…

Hello, friends! Today, we'll be discussing something quite interesting called Video Ad Monetization. Doesn't that sound a little complicated? Don't worry, I'm here to explain everything to you in simple terms. Let's get started! What is…