Google Ad Manager

In-app advertising is a great way to monetize your mobile app. But with so many different ad networks and pricing models to choose from, it can be tough to know how to maximize your in-app advertising revenue. In this article, we'll…

As a publisher, you're always looking for ways to increase your revenue. One of the best ways to do this is to partner with an ad network. Ad networks connect publishers with advertisers, and they can help you to monetize your website or…

A key statistic for publishers to evaluate the revenue production from their website is page revenue per mile or page RPM. This article will discuss page RPM, including how to increase it, what influences it, and practical methods for…

Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…

A 3rd party ad server is a technology company that specializes in serving and managing online ads. Ad servers provide publishers with a variety of features, including ad trafficking, ad targeting, and ad reporting.3rd party ad servers can…

What is ad viewability? Ad viewability is the percentage of ads that are actually seen by users. It is measured by the percentage of an ad's pixels that are visible on the screen for at least one second. Ad viewability is important for…

You're undoubtedly already aware of Google AdSense as an easy way to monetize your website if you're a blogger or online publisher. However, if your traffic increases, you might find the functionalities of AdSense to be constrained. That's…

For publishers aiming to maximize their ad revenue in the realm of online advertising, understanding the complexities of pricing strategies is essential. Target CPM (tCPM), a price option provided by Google Ad Manager, is one such pricing…

Google is a titan in the wide world of internet advertising, providing tools and platforms that may make or break a publisher's success. For those wishing to grow their online advertising efforts, Google Ad Manager (GAM) emerges as the…

Are you entangled in the debate between Ad Exchange and Adsense? Are you having trouble deciding which platform will maximize your ad revenue? Well, you're where you need to be. In this post, we'll help you comprehend the key distinctions…