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There are now billions of dollars on the line in the expanding market of video advertising. All publishers, advertisers, and marketers want a piece of the action. VAST and VPAID are two essential elements in the field of video advertising.…

The marketing industry is obsessed with native advertising, and bigwigs are no longer the only ones using it. Understanding native ads is crucial for a successful ad campaign, whether you're an experienced marketer or a curious…

Banner ads are one of the most common forms of online advertising. They're relatively inexpensive to create and run, and they can be very effective at driving traffic to your website and increasing brand awareness. But with so many…

Google Adsense is a great way to monetize your website, but it's important to be aware of the potential for invalid traffic. Google Adsense bots are software programs that can click on your ads without any intention of actually buying your…

Although banner ads have become a mainstay of online advertising, their size can have a big impact on how effective they are. The universe of banner advertisements, their significance, typical sizes, and the best-performing sizes in 2023…

Ad networks can be a great way for publishers to monetize their content. By partnering with an ad network, publishers can gain access to a wide range of advertisers, which can help them to increase their revenue.But with so many different…

What is ad viewability? Ad viewability is the percentage of ads that are actually seen by users. It is measured by the percentage of an ad's pixels that are visible on the screen for at least one second. Ad viewability is important for…

Many advertisers can become confused by the possibilities available on programmatic advertising networks. You're in luck if you're sick of the limitless options and want to successfully launch your next advertising campaign without all the…

Advertising has become a crucial component of our online experience in the current digital era. To effectively communicate their thoughts, marketers, and advertisers use a variety of ad styles in their ongoing effort to grab our attention.…

Online advertising is a constantly changing industry, and technology changes to match those expectations. In response to this progression, header bidding was adopted in place of the waterfall setup. Header bidding needed extensive…