Banner ads are one of the most common forms of online advertising. They’re relatively inexpensive to create and run, and they can be very effective at driving traffic to your website and increasing brand awareness.
But with so many different banner ad sizes available, it can be tough to know which ones to choose. In this article, we’ll discuss the top-performing banner ad sizes for 2023, as well as why they’re so effective. We’ll also provide tips on how to choose the right banner ad size for your specific needs.
Top-Performing Banner Ad Sizes for 2023
The following are the top-performing banner ad sizes for 2023, according to Google:
• Leaderboard (728×90): Leaderboard ads are the most common type of banner ad, and they’re also one of the most effective. They’re typically displayed at the top of a web page, and they’re highly visible.
• Medium Rectangle (300×250): Medium rectangle ads are another popular type of banner ad. They’re typically displayed in the sidebar or footer of a web page.
• Skyscraper (120×600): Skyscraper ads are tall, narrow ads that are typically displayed on the side of a web page. They’re a good way to get your ad noticed, but they can be less effective than leaderboard or medium rectangle ads.
• Mobile Leaderboard (320×50): Mobile leaderboard ads are designed specifically for mobile devices. They’re typically displayed at the top of a mobile web page.
• Square (250×250): Square ads are a good option for businesses that want to create a more visually appealing ad. They’re typically displayed in the sidebar or footer of a web page.
Why These Banner Ad Sizes Perform Best
There are a few reasons why these banner ad sizes perform best. First, they’re all highly visible. Leaderboard ads are typically displayed at the top of a web page, where they’re sure to be seen. Medium rectangle ads are also typically displayed in high-traffic areas, such as the sidebar or footer of a web page. Skyscraper ads are tall and narrow, so they stand out from other content on a web page. And mobile leaderboard ads are designed to be displayed at the top of a mobile web page, where they’re sure to be seen.
Second, these banner ad sizes are all widely supported by ad networks and websites. This means that you can be sure that your ad will be displayed on a variety of websites, reaching a large audience.Finally, these banner ad sizes are all relatively inexpensive to create and run. This makes them a good option for businesses of all sizes.
How to Choose the Right Banner Ad Size for Your Needs
When choosing a banner ad size, there are a few factors to consider:
• Your target audience: What devices do your target customers use? If your target audience is primarily desktop users, you’ll want to choose different banner ad sizes than if your target audience is primarily mobile users.
• Your budget: Banner ad sizes can vary in price. If you’re on a tight budget, you’ll want to choose smaller banner ad sizes.
• Your advertising goals: What do you want to achieve with your banner ad campaign? If you want to drive traffic to your website, you’ll want to choose banner ad sizes that are more likely to be clicked on.
Tips for Creating Effective Banner Ads
Once you’ve chosen the right banner ad size, you need to create an ad that will be effective. Here are a few tips:
• Use clear and concise language: Your banner ad should have a clear and concise message. You want your target customers to be able to understand what you’re selling and why they should click on your ad in just a few seconds.
• Use high-quality images: Your banner ad should use high-quality images that are relevant to your product or service. Images can be a great way to grab your target customers’ attention and make your ad more visually appealing.
• Use a strong call to action: Your banner ad should have a strong call to action that tells your target customers what you want them to do.
