Privacy & Consent

In the constantly changing world of technology and online services, there is a growing discussion about privacy against making money. Google and Apple are two big companies often involved in these conversations. These firms have pledged to…

In today's digital landscape, online advertisements saturate nearly every webpage we visit, vying for our attention and often disrupting our browsing experience. While ads are a fundamental revenue stream for many websites, they can also…

Google has made a big change that is affecting the online advertising business by saying they will stop using third-party cookies in their Chrome browser. This choice is changing how things work for people who make ads, those who publish…

In the world of digital advertising, there is a major issue lurking in the shadows: invalid traffic. This occurs when a website receives visitors from bots rather than humans. It's similar to having fictional guests over, and it can muck…

An Insertion Order (IO) is a promise made between a company that wants to market something (an advertiser) and a firm that puts adverts on its website (a publisher) in the world of advertising. This agreement is similar to a handshake…

Let's discuss something called TURTLEDOVE and SPARROW today. These may appear to be bird names, but they aren't! They are specific tools used on the internet to protect personal information as we browse websites. But, before we get there,…

"Invalid traffic" is a crafty villain in the realm of websites and online advertising. It resembles the villains attempting to sabotage your preferred video game. But don't worry, we'll keep it easy enough for a 10-year-old to understand…

Website spoofing, also known as domain spoofing, is a type of cyber attack in which scammers create fake websites that look like legitimate websites. The goal of website spoofing is to trick users into entering their personal information,…