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Revenue Optimisation
Explore actionable insights, proven strategies, and cutting-edge tips to optimize your revenue streams. Our Revenue Optimization category offers expert advice for businesses of all sizes looking to maximize profitability.
Unlocking the Power of Data Clean Rooms for Secure Collaboration
In this modern digital time, many people say data is like new gold. It exists all around us, it helps businesses to grow, guides our choices and changes the way we live. But with a lot of data, there is also big responsibility. To keep it…
Ad Tech Talent Crunch? How Outsourcing Can Be Your Secret Weapon
In the modern world of technology, advertising tech is very important for business success. It helps find the correct people to see ads and makes ad campaigns better. So, there's a lot of need for professionals in this field. However, it…
Navigating the Era of Contextual Targeting: Strategies for a Post-Cookie World
Within the constantly changing world of online ads, the approaching end of third-party cookies has caused big disturbances in this field. Those who do marketing are quickly trying to change their plans for this new situation, looking for…
Decoding Reddit’s IPO Filing: Unveiling the Secrets of Its Advertising Business
As Reddit gets ready for its public offering, attention is now focused on how it makes money from ads. Reddit's IPO filing papers that were submitted recently give a lot of information. These included Reddit's methods for earning revenue…
Decoding the Significance of IAB Standard Ads: Unlocking Their Impact on Digital Advertising
In the ever-evolving landscape of digital advertising, where not only innovation but also adaptation reign supreme, a fundamental aspect that underpins its efficacy is adherence to standardized practices. Among the trailblazers in this…
Navigating the Digital Landscape: Unlocking the Power of Universal IDs for Publishers in a…
In the ever-changing digital advertising landscape, publishers face challenges due to restrictions on traditional user tracking. GDPR marked a shift, and now, the imminent end of third-party cookies poses a more significant threat.
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Ad Fill Rate: The Secret Weapon for Maximizing Ad Revenue
Ad fill rate is the percentage of ad requests that are successfully filled with ads. It's an important metric for publishers because it measures how efficiently their ad inventory is being used. A higher ad fill rate means that more of…
How To Find The Highest CPM Ad Network in India?
Monetizing your website is an excellent approach to creating a consistent, dependable money stream, and one of the most popular techniques is through advertising. But, with so many ad networks to choose from, how can you know which one…
Interstitial Ad Networks for Publishers: How Much Do They Pay?
Interstitial ads are a type of digital ad that appears in full screen when a user is transitioning between pages on a website or app. Interstitial ads are typically more expensive than other types of digital ads, such as banner ads,…
Malicious Redirects: A Threat to Publishers and Advertisers
Malicious redirects are a type of malware that can redirect users to malicious websites without their consent. This can happen when a user clicks on an ad, visits a website, or opens an email. Malicious redirects can be used to infect…