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Revenue Optimisation
Explore actionable insights, proven strategies, and cutting-edge tips to optimize your revenue streams. Our Revenue Optimization category offers expert advice for businesses of all sizes looking to maximize profitability.
Top Sell-Side Platforms (SSPs) for Publishers
Sell-side platforms (SSPs) are software platforms that help publishers manage and sell their ad inventory more effectively. SSPs connect publishers to multiple ad networks and demand-side platforms (DSPs), allowing publishers to sell their…
Programmatic Deals vs. Direct Deals for Effective Advertising
Publishers frequently find themselves battling with multiple possibilities for selling their ad inventory in today's quickly developing advertising landscape. Programmatic deals and direct deals are two popular strategies in this field.…
RTC Auctions: A Comprehensive Guide to Header Bidding
Real-time bidding (RTB) auctions are a type of online advertising auction where advertisers compete to place their ads on publisher websites and apps. RTB auctions are conducted in real time, and the highest bidder wins the auction and has…
The Battle of the Metrics: RPM vs CPM
Revenue per mille (RPM) and cost per mille (CPM) are two important metrics for digital publishers. RPM measures how much revenue a publisher generates from every 1,000 ad impressions, while CPM measures how much an advertiser pays for…
Publisher Management: A Data-Driven Approach
Publisher management is the process of building and maintaining relationships with publishers in order to achieve your digital advertising goals. In today's data-driven world, it is more important than ever to use data to inform your…
IAB and MRC Ad Viewability Standards: A Primer
Ad viewability is a measure of how many ads are actually seen by users. It is an important metric for digital advertising because advertisers only want to pay for ads that are seen by their target audience.The Interactive Advertising…
Exploring the World of Yield Optimization for Publishers
Yield Optimisation may appear complex, but don't worry; we can all comprehend it, even if you're only 10 years old! Assume you have a lemonade stand and want to generate as much money as possible from lemonade sales. You'd consider when to…
Guide to Boosting Page RPM for Publishers
Hello, readers and curious minds! Today, we'll talk about Page RPM, which stands for "Revenue per Mile" (despite the fact that it actually refers to money per thousand pageviews!). This term is essential for those who want to make money…
Google IMA SDK: The Ultimate Guide to Video Ad Monetization
The Google IMA SDK is a suite of software development kits (SDKs) that make it easy for publishers to integrate video ads into their websites and apps. The IMA SDK is available for Android, iOS, HTML5, and other platforms.The IMA SDK…
Discover the World of Rich Media Ads (Guide for Publishers)
Have you ever considered what makes a commercial stand out? Why do some advertisements attract our attention while others fade into the background? The solution resides in the advertising's inventiveness and richness. Today, we'll discuss…