Revenue Optimisation

Programmatic ad exchanges are online marketplaces where publishers and advertisers can buy and sell digital advertising space in real time. They are powered by complex algorithms that match advertisers with the right audiences on the right…

Interstitial ads are full-screen ads that appear between pages or activities on a website or app. They can be very effective at grabbing users' attention and driving conversions, but it's important to use them wisely. If you show…

Yield management pricing is a strategy that publishers can use to maximize their revenue from advertising. It involves setting prices for ad space based on a variety of factors, including demand, inventory, and audience data.The goal of…

Website monetization is a big topic for publishers in today's fast-paced digital environment. One of the first ideas that springs to mind when it comes to producing cash from your website is Google AdSense. While AdSense is undeniably one…

Adware blockers are essential tools for a safe and enjoyable browsing experience. They block unwanted ads, pop-ups, and tracking scripts, which can improve your browsing speed, protect your privacy, and even prevent malware infections.With…

Advertising is an essential component of any publisher's digital business. Finding the ideal ad practices that maximize revenue, on the other hand, is a difficult issue. Publishers frequently experiment with numerous ad types, sizes, and…

Have you ever considered what eCPM is? Today, we'll delve into the world of eCPM. You may have heard this term before, but don't worry if you haven't; we'll explain it in layman's terms. Let's get started by learning what eCPM is, how to…

eCPM, or effective cost per mille, is a metric used to measure the profitability of online advertising campaigns. It is calculated by dividing the total revenue generated by an ad campaign by the number of impressions that the campaign…

In the world of digital advertising, a demand-side platform, or DSP, is a vital tool for marketers. It allows them to acquire digital ad space across several channels, target specific audiences, and optimize campaigns in real-time. This…

Preferred deals are a type of programmatic advertising agreement that allows publishers to sell their inventory to advertisers at a fixed price. This is in contrast to open auctions, where advertisers bid on ad space in real time.Preferred…