Revenue Optimisation

In today's fast-paced digital environment, advertisers and publishers have found imaginative ways to trade digital inventory, making the process more successful and profitable. Programmatic advertising, which allows for the automatic…

Affiliate marketing has grown into a multibillion-dollar industry, and it is a great method for publishers to gain additional cash online. Merchants are looking for new ways to increase sales, and affiliate ad networks provide the ideal…

If you've ever seen the term "Deal ID" in the advertising world, you might be wondering what it means. Even if you work in advertising, the concept of Deal ID can be perplexing. This essay will explain what Deal ID is, its benefits and…

What Are Outstream Video Ads? Outstream video ads are a type of instream advertising that is displayed outside of the video player. They can be found on a variety of websites and apps, and they are a great way to reach your target…

What is Contextual Advertising? Contextual advertising is a type of digital advertising that matches ads to the content of the web page on which they are displayed. For example, if you are reading an article about new cars, you might…

What is a 3rd Party Ad Server? A 3rd party ad server is a technology company that specializes in delivering and tracking online ads. Publishers use ad servers to manage their ad inventory, target their ads to the right audience, and…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with a number of features, including: • Ad mediation: SSPs allow publishers to…

Ad viewability is the percentage of ads that are actually seen by users. It's an important metric for publishers to track because it can impact their ad revenue and user experience.The Interactive Advertising Bureau (IAB) defines a…

Video advertising is one of the most effective ways to reach and engage your audience. It's also a great way to generate revenue for your website or blog. But with so many different types of video ads to choose from, it can be tough to…

In the world of digital advertising, real-time bidding (RTB) resembles a magic act. But what's the trick here, exactly? Enter the fray! (Consider a digital auction in which advertisers compete in real-time to reach internet users with…