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Outstream Video Ads: The Ultimate Guide for Publishers

What Are Outstream Video Ads?

Outstream video ads are a type of instream advertising that is displayed outside of the video player. They can be found on a variety of websites and apps, and they are a great way to reach your target audience with engaging video ads.

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Outstream video ads are typically non-intrusive and can be displayed in a variety of formats, such as:

In-article video ads: These ads appear within the text of an article.Native video ads: These ads are designed to blend in with the surrounding content.

Sticky video ads: These ads follow the user as they scroll down the page.

Floating video ads: These ads float around the page and can be interacted with by the user.

Floating video ads: These ads float around the page and can be interacted with by the user.

Benefits of Outstream Video Ads

Increased ad revenue: Publishers can earn more money from their ad inventory by using outstream video ads to deliver engaging video ads to their visitors.

Improved user experience: Outstream video ads can improve the user experience by providing visitors with engaging video ads that do not disrupt their browsing experience.

Reduced ad blocking: Users are less likely to block ads that are not intrusive and do not disrupt their browsing experience.

Increased reach: Outstream video ads allow advertisers to reach their target audience more effectively by delivering their ads to a wider range of websites and apps.

Increased engagement: Outstream video ads can lead to higher engagement rates, as users are more likely to interact with ads that are not intrusive and do not disrupt their browsing experience.

How to Get Started with Outstream Video Ads

To get started with outstream video ads, you will need to:

Choose an outstream video ad network. There are a number of outstream video ad networks available, such as AdPushup, Teads, and SpotX.

Create your outstream video ad. Your outstream video ad should be engaging and relevant to your target audience. You can use a variety of tools to create your outstream video ad, such as AdRoll and Canva.

Set your budget and targeting options. How much money do you want to spend on your outstream video ad campaign? Who do you want to see your outstream video ad?

Launch your campaign and track your results. Use the reporting tools offered by your outstream video ad network to track the performance of your campaign. This data can help you identify what is working well and what needs to be improved.