Revenue Optimisation

If you’ve ever seen the term “Deal ID” in the advertising world, you might be wondering what it means. Even if you…

What Are Outstream Video Ads? Outstream video ads are a type of instream advertising that is displayed outside of the video player.…

What is Contextual Advertising? Contextual advertising is a type of digital advertising that matches ads to the content of the web page…

What is a 3rd Party Ad Server? A 3rd party ad server is a technology company that specializes in delivering and tracking…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with…

Ad viewability is the percentage of ads that are actually seen by users. It’s an important metric for publishers to track because…

Video advertising is one of the most effective ways to reach and engage your audience. It’s also a great way to generate…

In the world of digital advertising, real-time bidding (RTB) resembles a magic act. But what’s the trick here, exactly? Enter the fray!…

What is brand safety advertising? Brand safety advertising is the practice of protecting brands from appearing alongside inappropriate content. This can include…