Publisher - Reach to grab revenue

Malicious redirects are a type of malware that can redirect users to malicious websites without their consent. This can happen when a user clicks on an ad, visits a website, or opens an email. Malicious redirects can be used to infect…

Sell-side platforms (SSPs) are software platforms that help publishers manage and sell their ad inventory more effectively. SSPs connect publishers to multiple ad networks and demand-side platforms (DSPs), allowing publishers to sell their…

Publishers frequently find themselves battling with multiple possibilities for selling their ad inventory in today's quickly developing advertising landscape. Programmatic deals and direct deals are two popular strategies in this field.…

As a publisher, advertising is most likely your principal source of income. However, in today's digital market, ad revenues are highly competitive. According to a Siteefy report, 175 new websites are launched every minute, making it more…

Have you ever noticed advertising that appear to be perfectly matched to the material you're reading? Those are most likely native adverts! Native advertising is growing increasingly popular, and understanding how it works is critical for…

Header bidding optimization is a vital part of online advertising that may help publishers considerably increase their ad revenue while also improving the user experience on their websites. In this tutorial, we'll go over the ins and outs…

Real-time bidding (RTB) auctions are a type of online advertising auction where advertisers compete to place their ads on publisher websites and apps. RTB auctions are conducted in real time, and the highest bidder wins the auction and has…

Revenue per mille (RPM) and cost per mille (CPM) are two important metrics for digital publishers. RPM measures how much revenue a publisher generates from every 1,000 ad impressions, while CPM measures how much an advertiser pays for…

Publisher management is the process of building and maintaining relationships with publishers in order to achieve your digital advertising goals. In today's data-driven world, it is more important than ever to use data to inform your…

Ad viewability is a measure of how many ads are actually seen by users. It is an important metric for digital advertising because advertisers only want to pay for ads that are seen by their target audience.The Interactive Advertising…