Publisher - Reach to grab revenue

Advertisements are ubiquitous in our technologically driven world! But have you ever seen advertisements that don't appear to be advertisements at all? Meet "Native Ads," a sort of advertising that is gaining popularity because it blends…

Preferred deals are a type of programmatic advertising agreement that allows publishers to sell their inventory to advertisers at a fixed price. This is in contrast to open auctions, where advertisers bid on ad space in real time.Preferred…

In February 2020, Google announced that it would be making a major change to the way cookies work. This change, known as SameSite by default cookies, is designed to improve user privacy and security. SameSite cookies are a type of…

Pop ads are a type of digital advertising that appears in a new window or tab when a user visits a website. They can be used to promote a variety of products and services, such as e-commerce websites, affiliate products, and lead…

Programmatic video advertising is a digital advertising method in which software algorithms are used to purchase and display video ads in real time. It's based on audience data and many other factors, including the device being used, the…

Your ad inventory pricing plan as a publisher can make or break your revenue optimization efforts. The floor price is an important but frequently disregarded component of this. Let's look at why it's important to set floor pricing, how it…

Publishers can utilize audience segmentation to categorize their audience based on their online activity. In this piece, we'll define audience segmentation, explain why it's important, and discuss how publishers can benefit from it. We'll…

Google Ad Manager 360, sometimes known as GAM 360, is one of the most sophisticated ad management solutions accessible to publishers. This platform manages and distributes advertisements across online, mobile, and app inventory. It…

Behavioral targeting is a significant tool for publishers since it enables them to send personalized content and offers to their audiences depending on user behavior. Understanding and applying behavioral targeting can greatly enhance…

If you're a regular Chrome user, you've probably seen your fair share of ads. While some ads can be informative and helpful, others can be annoying, intrusive, and even dangerous. That's where ad blockers come in.Ad blockers are software…