Publisher - Reach to grab revenue

Have you ever considered what eCPM is? Today, we'll delve into the world of eCPM. You may have heard this term before, but don't worry if you haven't; we'll explain it in layman's terms. Let's get started by learning what eCPM is, how to…

eCPM, or effective cost per mille, is a metric used to measure the profitability of online advertising campaigns. It is calculated by dividing the total revenue generated by an ad campaign by the number of impressions that the campaign…

A Data Management Platform (DMP) is a software solution that helps businesses collect, manage, and activate their data. DMPs can be used to create audience segments, personalize marketing campaigns, and measure the effectiveness of…

In the world of digital advertising, a demand-side platform, or DSP, is a vital tool for marketers. It allows them to acquire digital ad space across several channels, target specific audiences, and optimize campaigns in real-time. This…

Advertisements are ubiquitous in our technologically driven world! But have you ever seen advertisements that don't appear to be advertisements at all? Meet "Native Ads," a sort of advertising that is gaining popularity because it blends…

Preferred deals are a type of programmatic advertising agreement that allows publishers to sell their inventory to advertisers at a fixed price. This is in contrast to open auctions, where advertisers bid on ad space in real time.Preferred…

In February 2020, Google announced that it would be making a major change to the way cookies work. This change, known as SameSite by default cookies, is designed to improve user privacy and security. SameSite cookies are a type of…

Pop ads are a type of digital advertising that appears in a new window or tab when a user visits a website. They can be used to promote a variety of products and services, such as e-commerce websites, affiliate products, and lead…

Programmatic video advertising is a digital advertising method in which software algorithms are used to purchase and display video ads in real time. It's based on audience data and many other factors, including the device being used, the…

Your ad inventory pricing plan as a publisher can make or break your revenue optimization efforts. The floor price is an important but frequently disregarded component of this. Let's look at why it's important to set floor pricing, how it…