Publisher - Reach to grab revenue

Pop-up ads are a type of online advertising that appears in a new window over the current browsing window. Pop-up ads can be either static or animated, and they can be used to promote a variety of products and services.Pop-up ads can be a…

Amazon Publisher Services is a complete cloud-based suite that assists publishers in monetizing and growing their digital enterprises. It provides a variety of services, such as server-side header bidding solutions such as Transparent Ad…

Google, the search engine behemoth, is also a major player in the digital advertising sector. You're probably utilizing one of Google's advertising tools, whether you're on the supply or demand side. In fact, Google accounted for 32.3% of…

Native advertising is a type of advertising that matches the look, feel, and function of the medium on which it appears. This means that native ads blend in seamlessly with the surrounding content, making them less intrusive and more…

Amazon Header Bidding (AHB) is a suite of header bidding solutions offered by Amazon. It includes two main offerings: Unified Ad Marketplace (UAM) and Transparent Ad Marketplace (TAM). AHB is a great option for publishers who want to…

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

Bidstream data is the information that advertisers and publishers exchange during the real-time bidding (RTB) process. RTB is a programmatic advertising process in which advertisers bid on ad space in real time, milliseconds before the ad…

CPM (cost per mille) is a common advertising pricing model in which advertisers pay publishers a certain amount for every 1,000 ad impressions. CPM is often used for display advertising, such as banner ads and video ads. How CPM Works …

CPC (cost per click) and CPA (cost per acquisition) are two popular advertising pricing models. CPC advertising is a pay-per-click model, where advertisers pay publishers each time a user clicks on their ad. CPA advertising is a…

An insertion order (IO) is a legally binding contract between an advertiser and a publisher that specifies the terms of an ad campaign. It includes details such as the campaign dates, ad formats, targeting options, and pricing.Insertion…