What is an Ads Exchange? How Does it Help Publishers?
Exchange Advertising: Ad exchanges are like important parts of the online ads world. This year, people are expected to spend a lot - $701.20 billion - on digital advertising. Ad exchanges play a big role in making deals for programmatic…
Brand Safety Advertising: Why It’s Important for Publishers
What is brand safety advertising?
Brand safety advertising is the practice of protecting brands from appearing alongside inappropriate content. This can include content that is violent, hateful, or sexually explicit.
Brand safety is…
Fill Rate Meaning: What It Is and How to Improve It
What is fill rate?
Fill rate, also known as ad fill rate, is the percentage of ad slots that are filled with ads. It is calculated by dividing the number of ad slots that are filled with ads by the total number of ad slots, multiplied…
Ads.txt Example: How to Implement Ads.txt for Your Website
What is ads.txt?
Ads.txt, or Authorized Digital Sellers, is an initiative launched by the Interactive Advertising Bureau (IAB) in 2017 to combat ad fraud. Ads.txt is a publicly accessible text file that lists all of the authorized…
Benchmark CPM: How to Set and Achieve Realistic CPM Goals
Benchmark CPM, also known as cost per thousand impressions (CPM), is a key metric for measuring the efficiency of your advertising campaigns. It tells you how much you're paying to get your ads in front of 1,000 people.
CPM is…
How to Track Adblockers Using Google Analytics?
Have you ever questioned whether Google Analytics can assist you in locating users who have AdBlockers installed? You're in for a treat if not. We'll show you how to track AdBlock users using Google Analytics in this article so you can…
Common VAST Error Codes and How to Resolve Them
Publishers have struggled with VAST error codes because they disrupt video ad serving, costing them money and effort. We will explore the realm of VAST error codes in this post, learning what they are and how to fix them. Both deadly and…
RPM: The Ultimate Guide for YouTube Creators
Revenue per mille (RPM) is a metric that measures how much revenue a YouTube creator earns per thousand ad impressions. It's a key metric for creators to track, as it can give them insights into how their ad inventory is…
Customer Data Management Platforms: The Ultimate Guide
Customer data management platforms (CDPs) are essential tools for businesses of all sizes. CDPs help businesses to collect, unify, and analyze customer data from a variety of sources, including websites, mobile apps, CRM systems, and…
Mastering Google Ads Guidelines: AdSense Success
Google Ads is a powerful advertising platform that can help publishers increase their revenue. However, it's important to follow Google Ads guidelines to ensure that your ads are compliant and that you're not at risk of having your account…