Publisher - Reach to grab revenue

Banner ads are a type of online advertising that is displayed on websites and apps. They can be used to promote a wide range of products and services, and they can be very effective at driving traffic to your website and increasing brand…

In-app advertising is a great way to monetize your mobile app. But with so many different ad networks and pricing models to choose from, it can be tough to know how to maximize your in-app advertising revenue. In this article, we'll…

As a publisher, you're always looking for ways to increase your revenue. One of the best ways to do this is to partner with an ad network. Ad networks connect publishers with advertisers, and they can help you to monetize your website or…

Banner ads are one of the most common forms of online advertising. They're relatively inexpensive to create and run, and they can be very effective at driving traffic to your website and increasing brand awareness. But with so many…

In the vast realm of digital advertising, two critical terms often puzzle publishers: RPM and CPM. If you've ever scratched your head while checking your AdSense earnings, and wondering which metric to focus on, you're not alone. In this…

Nowadays, advertising encompasses more than merely posting an advertisement on a website. Making sure the correct advertisements reach the right people at the right time requires the use of sophisticated tools. The Demand Side Platform, or…

Google Ad Manager is a comprehensive ad management platform that helps publishers manage and sell their ad space. It is a powerful tool that can be used to maximize revenue and improve the user experience. Google Ad Manager offers a…

CPM, or cost per mille, is a common pricing model used in online advertising. It refers to the cost that an advertiser pays to have their ad displayed 1,000 times.CPM is a useful metric for advertisers because it allows them to compare the…

Google Adsense is a great way to monetize your website, but it's important to be aware of the potential for invalid traffic. Google Adsense bots are software programs that can click on your ads without any intention of actually buying your…

A key statistic for publishers to evaluate the revenue production from their website is page revenue per mile or page RPM. This article will discuss page RPM, including how to increase it, what influences it, and practical methods for…