Publisher - Reach to grab revenue

Website spoofing, also known as domain spoofing, is a type of cyber attack in which scammers create fake websites that look like legitimate websites. The goal of website spoofing is to trick users into entering their personal information,…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs connect publishers to multiple ad exchanges and demand-side platforms (DSPs), which allows them to reach a…

A 3rd party ad server is a technology company that specializes in serving and managing online ads. Ad servers provide publishers with a variety of features, including ad trafficking, ad targeting, and ad reporting.3rd party ad servers can…

Ad networks can be a great way for publishers to monetize their content. By partnering with an ad network, publishers can gain access to a wide range of advertisers, which can help them to increase their revenue.But with so many different…

CPC (cost per click) and CPM (cost per mille) are two of the most common bidding strategies for CPC campaigns. Both strategies have their own advantages and disadvantages, so it's important to choose the one that's right for your goals. …

Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…

What is ad viewability? Ad viewability is the percentage of ads that are actually seen by users. It is measured by the percentage of an ad's pixels that are visible on the screen for at least one second. Ad viewability is important for…

Many advertisers can become confused by the possibilities available on programmatic advertising networks. You're in luck if you're sick of the limitless options and want to successfully launch your next advertising campaign without all the…

Advertising has become a crucial component of our online experience in the current digital era. To effectively communicate their thoughts, marketers, and advertisers use a variety of ad styles in their ongoing effort to grab our attention.…

Everyone is talking about post bid technology. This Technology develops in the field of online advertising to fulfill market expectations. The advent of header bidding as opposed to the usual waterfall design was a key evolution. By…