1 article & counting
horizontal strategies
-
Horizontal and Vertical Advertising: Unveiling the Power Play
In the ever-evolving landscape of advertising, the strategic choices businesses make can be the key to standing out in a crowded market.…
- All lessons →
Learn in 60s
Short vertical lessons. Tap to watch, swipe for the next.
0:38Ep 7: Higher CPM, lower revenueEp 7: Higher CPM, lower revenue
0:58Ep 6: Curate vs PMPsEp 6: Curate vs PMPs
0:54Ep 10: Header bidding timeoutsEp 10: Header bidding timeouts
0:57Ep 5: Client-side vs server-side header biddingEp 5: Client-side vs server-side header bidding
1:24Who actually handled this impression? (schain)Who actually handled this impression? (schain)
1:18Header bidding, in one storyHeader bidding, in one story
1:25OpenRTB started with block listsOpenRTB started with block lists
0:42Ep 3: Supply path — count your hopsEp 3: Supply path — count your hops
Pick your rabbit hole
Five topics. Hundreds of answers. Zero gatekeeping.
Google AdSenseApprovals, policies, ad units and squeezing more RPM.
Google Ad ManagerLine items, key-values and pricing rules without tears.
Header BiddingPrebid, wrappers, timeouts and faster auctions.
Privacy & ConsentCMPs, consent signals and the cookieless web.
AdTech 101Attribution, metrics and who’s who in the ecosystem.