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Transparency in Programmatic Advertising
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Shedding Light on Digital Ads: The Crucial Role of Transparency in Programmatic Advertising
Programmatic advertising is a crucial innovation in the constantly changing field of digital marketing. It uses automation to buy and sell ad…
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1:03Ep 10: Protections and blocksEp 10: Protections and blocks
1:07Ep 9: Pricing rules after the Google rulingEp 9: Pricing rules after the Google ruling
0:57Ep 8: First-price auctions and bid shadingEp 8: First-price auctions and bid shading
1:03Ep 7: Open Bidding, Google’s server-side header biddingEp 7: Open Bidding, Google’s server-side header bidding
1:03Ep 6: Dynamic allocationEp 6: Dynamic allocation
1:00Ep 5: Key-values: how header bidding talks to Ad ManagerEp 5: Key-values: how header bidding talks to Ad Manager
1:06Ep 4: Line item prioritiesEp 4: Line item priorities
1:05Ep 3: Orders, line items, creativesEp 3: Orders, line items, creatives
1:07Ep 2: How a page asks for an ad: the GPT tagEp 2: How a page asks for an ad: the GPT tag
1:05Ep 1: AdSense vs Ad Manager vs AdXEp 1: AdSense vs Ad Manager vs AdX
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Google AdSenseApprovals, policies, ad units and squeezing more RPM.
Google Ad ManagerLine items, key-values and pricing rules without tears.
Header BiddingPrebid, wrappers, timeouts and faster auctions.
Privacy & ConsentCMPs, consent signals and the cookieless web.
AdTech 101Attribution, metrics and who’s who in the ecosystem.