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Publishers have struggled with VAST error codes because they disrupt video ad serving, costing them money and effort. We will explore the realm of VAST error codes in this post, learning what they are and how to fix them. Both deadly and…

There are now billions of dollars on the line in the expanding market of video advertising. All publishers, advertisers, and marketers want a piece of the action. VAST and VPAID are two essential elements in the field of video advertising.…

The marketing industry is obsessed with native advertising, and bigwigs are no longer the only ones using it. Understanding native ads is crucial for a successful ad campaign, whether you're an experienced marketer or a curious…

Google is leading the way in adjusting to these developments in the rapidly evolving ad tech sector. We'll examine Google MCM (Multiple Customer Management) and how it affects publishers and advertisers in this in-depth study. Learn how…

"Invalid traffic" is a crafty villain in the realm of websites and online advertising. It resembles the villains attempting to sabotage your preferred video game. But don't worry, we'll keep it easy enough for a 10-year-old to understand…

Are you curious about how Google Analytics can help you identify AdBlock users? If not, this article is your guide to tracking AdBlock users via Google Analytics and making informed decisions to recover lost ad revenue. Let's start by…

In the vast realm of digital advertising, two critical terms often puzzle publishers: RPM and CPM. If you've ever scratched your head while checking your AdSense earnings, and wondering which metric to focus on, you're not alone. In this…

Nowadays, advertising encompasses more than merely posting an advertisement on a website. Making sure the correct advertisements reach the right people at the right time requires the use of sophisticated tools. The Demand Side Platform, or…

A key statistic for publishers to evaluate the revenue production from their website is page revenue per mile or page RPM. This article will discuss page RPM, including how to increase it, what influences it, and practical methods for…

Although banner ads have become a mainstay of online advertising, their size can have a big impact on how effective they are. The universe of banner advertisements, their significance, typical sizes, and the best-performing sizes in 2023…