Google Ad Manager

Yield management is a strategy that publishers can use to maximize their ad revenue. It involves using data and analytics to understand the value of their ad inventory and to price their ads accordingly.Yield management can be a complex…

Key-value targeting is a powerful feature in Google Ad Manager that allows publishers to define custom targeting criteria for their ad units. This can be used to target ads to specific users, webpages, and ad slots. Key-value targeting is…

Exchange Advertising: Ad exchanges are like important parts of the online ads world. This year, people are expected to spend a lot - $701.20 billion - on digital advertising. Ad exchanges play a big role in making deals for programmatic…

Have you ever questioned whether Google Analytics can assist you in locating users who have AdBlockers installed? You're in for a treat if not. We'll show you how to track AdBlock users using Google Analytics in this article so you can…

Publishers have struggled with VAST error codes because they disrupt video ad serving, costing them money and effort. We will explore the realm of VAST error codes in this post, learning what they are and how to fix them. Both deadly and…

Google Ads is a powerful advertising platform that can help publishers increase their revenue. However, it's important to follow Google Ads guidelines to ensure that your ads are compliant and that you're not at risk of having your account…

Effective cost per thousand impressions (eCPM) is a metric that measures how much revenue a publisher earns per thousand ad impressions. It's a key metric for publishers to track, as it can give them insights into how their ad inventory is…

Google is leading the way in adjusting to these developments in the rapidly evolving ad tech sector. We'll examine Google MCM (Multiple Customer Management) and how it affects publishers and advertisers in this in-depth study. Learn how…

In the ever-evolving realm of online advertising, publishers and advertisers are constantly on the lookout for the most effective platforms to showcase their content and reach their target audience. This quest has led to the rise of ad…

Are you curious about how Google Analytics can help you identify AdBlock users? If not, this article is your guide to tracking AdBlock users via Google Analytics and making informed decisions to recover lost ad revenue. Let's start by…