Publisher - Reach to grab revenue

In today's fast-paced digital environment, advertisers and publishers have found imaginative ways to trade digital inventory, making the process more successful and profitable. Programmatic advertising, which allows for the automatic…

Affiliate marketing has grown into a multibillion-dollar industry, and it is a great method for publishers to gain additional cash online. Merchants are looking for new ways to increase sales, and affiliate ad networks provide the ideal…

If you've ever seen the term "Deal ID" in the advertising world, you might be wondering what it means. Even if you work in advertising, the concept of Deal ID can be perplexing. This essay will explain what Deal ID is, its benefits and…

The world of online advertising is constantly evolving, and one of the significant challenges publishers face today is ad blocking. It's a topic that's gaining mainstream attention, and it's costing publishers billions of dollars in lost…

What Are Outstream Video Ads? Outstream video ads are a type of instream advertising that is displayed outside of the video player. They can be found on a variety of websites and apps, and they are a great way to reach your target…

What is Contextual Advertising? Contextual advertising is a type of digital advertising that matches ads to the content of the web page on which they are displayed. For example, if you are reading an article about new cars, you might…

What is a 3rd Party Ad Server? A 3rd party ad server is a technology company that specializes in delivering and tracking online ads. Publishers use ad servers to manage their ad inventory, target their ads to the right audience, and…

Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs provide publishers with a number of features, including: • Ad mediation: SSPs allow publishers to…

Yield management is a strategy that publishers can use to maximize their ad revenue. It involves using data and analytics to understand the value of their ad inventory and to price their ads accordingly.Yield management can be a complex…

Ad viewability is the percentage of ads that are actually seen by users. It's an important metric for publishers to track because it can impact their ad revenue and user experience.The Interactive Advertising Bureau (IAB) defines a…