Google for Publishers: A Comprehensive Guide for 2023
Google Certified Publisher Partners (GCPPs) are a network of trusted third-party experts who offer innovative solutions and services utilizing the latest Google products. They can help you with everything from growing your ad revenue to…
The 7 Best Adware Blocker Extensions for Chrome
Adware blockers are essential tools for a safe and enjoyable browsing experience. They block unwanted ads, pop-ups, and tracking scripts, which can improve your browsing speed, protect your privacy, and even prevent malware infections.With…
Exploring the World of Ad Testing (Guide for Publishers)
Advertising is an essential component of any publisher's digital business. Finding the ideal ad practices that maximize revenue, on the other hand, is a difficult issue. Publishers frequently experiment with numerous ad types, sizes, and…
Unlocking the Secrets of eCPM (Simple Guide )
Have you ever considered what eCPM is? Today, we'll delve into the world of eCPM. You may have heard this term before, but don't worry if you haven't; we'll explain it in layman's terms. Let's get started by learning what eCPM is, how to…
What is eCPM and How to Calculate It: Everything You should know
eCPM, or effective cost per mille, is a metric used to measure the profitability of online advertising campaigns. It is calculated by dividing the total revenue generated by an ad campaign by the number of impressions that the campaign…
The Best Data Management Platforms (DMPs) for 2023
A Data Management Platform (DMP) is a software solution that helps businesses collect, manage, and activate their data. DMPs can be used to create audience segments, personalize marketing campaigns, and measure the effectiveness of…
What is a Demand Side Platform and Its Importance for Publishers?
In the world of digital advertising, a demand-side platform, or DSP, is a vital tool for marketers. It allows them to acquire digital ad space across several channels, target specific audiences, and optimize campaigns in real-time. This…
Unveiling World of Native Ads (Ultimate Guide)
Advertisements are ubiquitous in our technologically driven world! But have you ever seen advertisements that don't appear to be advertisements at all? Meet "Native Ads," a sort of advertising that is gaining popularity because it blends…
Preferred Deals: The Pros, Cons, and How to Set Them Up
Preferred deals are a type of programmatic advertising agreement that allows publishers to sell their inventory to advertisers at a fixed price. This is in contrast to open auctions, where advertisers bid on ad space in real time.Preferred…
SameSite by Default Cookies: What Publishers Need to Know
In February 2020, Google announced that it would be making a major change to the way cookies work. This change, known as SameSite by default cookies, is designed to improve user privacy and security.
SameSite cookies are a type of…