Publisher - Reach to grab revenue

Google Ads is a powerful advertising platform that can help publishers increase their revenue. However, it's important to follow Google Ads guidelines to ensure that your ads are compliant and that you're not at risk of having your account…

Effective cost per thousand impressions (eCPM) is a metric that measures how much revenue a publisher earns per thousand ad impressions. It's a key metric for publishers to track, as it can give them insights into how their ad inventory is…

There are now billions of dollars on the line in the expanding market of video advertising. All publishers, advertisers, and marketers want a piece of the action. VAST and VPAID are two essential elements in the field of video advertising.…

The marketing industry is obsessed with native advertising, and bigwigs are no longer the only ones using it. Understanding native ads is crucial for a successful ad campaign, whether you're an experienced marketer or a curious…

Google is leading the way in adjusting to these developments in the rapidly evolving ad tech sector. We'll examine Google MCM (Multiple Customer Management) and how it affects publishers and advertisers in this in-depth study. Learn how…

In the ever-evolving landscape of digital advertising, getting your message in front of the right audience at the right time is essential. Google Ad Manager is a powerful tool that can help you achieve this goal by optimizing your ad…

In the ever-competitive digital landscape, optimizing your website's advertising revenue is a skill worth mastering. The art of placing advertising strategically can make all the difference between a thriving site and one that struggles to…

In the ever-evolving realm of online advertising, publishers and advertisers are constantly on the lookout for the most effective platforms to showcase their content and reach their target audience. This quest has led to the rise of ad…

In the fast-paced world of business, efficient communication and clear documentation are paramount. This is where Insertion Orders (IOs) come into play. IOs, abbreviated from "Insertion Orders," may sound technical, but they are a…

"Invalid traffic" is a crafty villain in the realm of websites and online advertising. It resembles the villains attempting to sabotage your preferred video game. But don't worry, we'll keep it easy enough for a 10-year-old to understand…