Effective cost per thousand impressions (eCPM) is a metric that measures how much revenue a publisher earns per thousand ad impressions. It’s a key metric for publishers to track, as it can give them insights into how their ad inventory is performing.
However, eCPM can be tricky to improve. There are a number of factors that can affect eCPM, including the type of ads you’re serving, the quality of your traffic, and the overall demand for ad space.
In this article, we’ll share some tips and tricks to help you improve your eCPM and increase your ad revenue.
Choose the right ad formats
The type of ad formats you serve can have a big impact on your eCPM. Some ad formats, such as display ads and native ads, tend to have higher eCPMs than others, such as banner ads.When choosing ad formats, it’s important to consider your audience and the type of content you’re publishing. For example, if you have a tech blog, you may want to consider serving display ads from tech companies.
2. Improve your traffic quality
The quality of your traffic can also affect your eCPM. Advertisers are more likely to pay higher prices for ad impressions that are likely to be seen by their target audience.There are a number of things you can do to improve your traffic quality, such as:Publishing high-quality content, Promoting your content on social media and other channels, Using SEO to optimize your content for search engines.
3. Increase demand for your ad space
The more demand there is for your ad space, the higher your eCPM will be. There are a number of things you can do to increase demand for your ad space, such as:Joining an ad network, Selling your ad space directly to advertisers, Using programmatic advertising.
4. Test and optimize your ad settings
It’s important to test and optimize your ad settings on a regular basis. This will help you to ensure that you’re getting the most out of your ad inventory. Some of the things you can test include:Ad placement, Ad targeting, Ad formats, Ad pricing.
5. Use a header bidding solution
Header bidding is a technology that allows publishers to sell their ad space to multiple ad networks simultaneously. This can help to increase demand for your ad space and boost your eCPM.
