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Revenue Optimisation
Explore actionable insights, proven strategies, and cutting-edge tips to optimize your revenue streams. Our Revenue Optimization category offers expert advice for businesses of all sizes looking to maximize profitability.
RPM vs CPM, Key Metrics for Ad Publishers
In the vast realm of digital advertising, two critical terms often puzzle publishers: RPM and CPM. If you've ever scratched your head while checking your AdSense earnings, and wondering which metric to focus on, you're not alone. In this…
Understanding Demand Side Platforms (DSPs)
Nowadays, advertising encompasses more than merely posting an advertisement on a website. Making sure the correct advertisements reach the right people at the right time requires the use of sophisticated tools. The Demand Side Platform, or…
What is Google Ad Manager? Everything You Need to Know
Google Ad Manager is a comprehensive ad management platform that helps publishers manage and sell their ad space. It is a powerful tool that can be used to maximize revenue and improve the user experience.
Google Ad Manager offers a…
What is a CPM Rate? Everything You Need to Know
CPM, or cost per mille, is a common pricing model used in online advertising. It refers to the cost that an advertiser pays to have their ad displayed 1,000 times.CPM is a useful metric for advertisers because it allows them to compare the…
Top Supply-Side Platforms (SSPs) for Publishers
Supply-side platforms (SSPs) are software platforms that help publishers manage their ad inventory and sell it to advertisers. SSPs connect publishers to multiple ad exchanges and demand-side platforms (DSPs), which allows them to reach a…
Where to Place Ads on Your Website
Ad placement is one of the most important factors in determining the success of an advertising campaign. Where you place your ads on your website can have a significant impact on their click-through rate (CTR) and conversion rate.In this…
Understanding Cookies: Small Pieces of Web Magic
In today's digital age, cookie are like tiny, magical helpers that make the internet a smoother and more personalized place. They are essential for websites to remember your preferences, help with user personalization, and even track your…
Google Ad Manager: A Guide for Publishers
Google is a titan in the wide world of internet advertising, providing tools and platforms that may make or break a publisher's success. For those wishing to grow their online advertising efforts, Google Ad Manager (GAM) emerges as the…
What is CPM? The Definitive Guide for Publishers in 2023
Welcome to the 2023 Publishers' CPM Ultimate Guide! We'll go into great detail on what CPM is, why it's important, and how publishers may increase their advertising revenue in this extensive essay. We have you covered in straightforward…
Ad Blocker Chrome Extensions 2023
Ad blocker chrome extensions are now necessary for a flawless web browsing experience because of the increase in online advertisements. The seven top ad blocker extensions for Chrome will be discussed in this post for the year 2023. We'll…